I first came across Social Acceleration Group when I was scrolling down on Instagram and came across a post on fitness trainer Amanda Lee’s Instagram Page. Surprised to not see a photo of her at the gym or taking a selfie, in this post she was posing on some steps surrounded by a ridiculous amount of Louis Vuitton and Gucci Bags. The first line of the caption read ‘GIVEAWAY!’. Inquisitively, I scrolled down to read the rest of the caption and found out in order to enter her giveaway, to win all these designer bags, all I had to do was simply follow a list of 30 Instagram accounts that were followed by the Instagram account @SocialAccelerationGroup.
Unfortunately, I did not win the giveaway, but I was curious to find out more about the company and how they can afford to give away all these designer bags. Social Acceleration Group is a marketing company located in New York, USA. They specialize in organizing luxury giveaways with celebrities. They have run similar giveaways to Amanda Lee’s in the past with models Mara Teigen and Belle Lucia. Their website is currently advertising their next giveaway with TV Star Olivia Pierson which is available for purchase for $400. According to Influencer Marketing Hub, Olivia Pierson’s rates per post-fall anywhere between $5763- $9606 USD per post. The purpose of their giveaways is to ‘collaborate with the world’s most influential celebrities to bring brands accelerated social media platform growth.’ For brands and influencers, by purchasing a place as a sponsor in the giveaway, they ‘receive a rapid increase in primarily female followers on Instagram.’ Essentially, they are offering the opportunity for brands and influencers to receive followers from celebrities accounts for a fraction of the price they would normally pay if they were to pay the influencer directly.
Social Acceleration Group’s next giveaway will be going live with Olivia Pierson (@Oliviapierson) in February 2020.