Seven West Media has united with BrightLine to allow watchers to investigate advertisers’ branded content through their remote control or video game controller while watching 7plus. The Australian-first 7Interactive advertisement solution puts 7plus watchers in charge of their ad experience, permitting them to effectively investigate more content from a brand through a connected TV.
7Interactive joins watchers who want to find out about an on-screen brand’s product or service, with content housed on 7plus.
The new product suite is the latest addition to Seven’s Enhanced Advertiser and Viewer Experience (E.A.V.E.) initiative.
Seven West Media network computerized deals chief, Nicole Bence, said: “7Interactive is a superior promoting experience that gives watchers the decision over the business content they devour on 7plus.
“Our collaboration with BrightLine transforms advertising into a dynamic, full-screen immersive experience that drives deep engagement with brand content and lifts brand consideration and purchase intent. It gives marketers an easy way to weave new and existing assets into rich, dynamic ads to maximise engagement through connected TVs.
“E.A.V.E. is at the core of our approach to innovative ad experiences that make advertising more enjoyable, engaging and brings brands to life through interactive storytelling. 7interactive takes personalisation to the next time in a one-stop solution that lets viewers click ‘OK’ on their remotes to access premium content relevant to them,” she said.
BrightLine CEO, Jacqueline Corbelli, said: “Partnering with Seven West Media marks a first for BrightLine in extending the standard-setting interactive and dynamic ads we bring to the TV screen in the US to Australia. Surging connected TV viewer adoption and brands’ demand for new ways to engage audiences has become a global phenomenon. This is the right partnership at the right time, and we’re thrilled to be a part of it.”
Review on associated TVs accounts for more than 70% of the content watched on 7plus. With more than 9.2 million registered clients, up 44% since before the Olympic Games Tokyo 2020.