Excitement is mounting around the potential launch of Apple’s long-awaited foldable iPhone, which is rumored to hit the market by late 2026 or early 2027.

This innovative device, designed in a book-style format, is expected to carry a price tag ranging from $2,000 to $2,500. It is anticipated to boast a 7.8-inch inner display that is crease-free, along with a 5.5-inch outer display, aligning with various leaks and speculations.

Despite the high cost, analyst Kuo predicts that Apple’s loyal customer base will drive significant demand for upgrades, with initial shipment estimates between 3 million and 5 million units, potentially rising to 20 million for the second generation.

This news comes as Apple stands out as the only major smartphone brand yet to release a foldable device. The company has reportedly been developing one for several years but has encountered hurdles related to the hinge mechanism and screen durability.

Will foldables gain traction?

Currently, foldable Phones represent a small fraction of the smartphone market, but they are expected to see substantial growth in the coming years, particularly with Apple’s entry into this segment.

In December, reports surfaced that Apple is also working on a large foldable iPad that could expand to the size of two iPad Pros. While the largest iPad currently measures 13 inches, the new model aims to enhance gaming and media experiences by offering a wider screen that folds for portability.

Market research indicates that global sales of foldable phones reached 19.3 million units in 2024, marking a 6.3% increase from 2023, with Samsung leading the market, followed by Huawei, Motorola, and Honor. Foldable devices typically retail around $1,200, which starkly contrasts with the 1.4 billion total smartphones shipped in 2024.

“The success will largely hinge on the use case and pricing,” he noted. “However, it would be fascinating if such a device could effectively replace the need for both an iPhone and an iPad.”