Increased the affiliate program, added additional capabilities to make tagging for producers easier, and more in the last year. Over 30 billion hours of videos about shopping were viewed on YouTube in 2023, and the amount of time viewers spent watching videos about shopping increased by 25%!

Thrilled to share even more updates as spring shopping season approaches so that viewers may find new faves from their favorite creators. Spring brings with it a rush of new must-have product drops from companies and creators. There has never been a better time to shop on YouTube.

Announcing the Retail Collections

Creators now have a new method to collect products from their favorite companies, or even create their own line, with Shopping Collections! Choose a range of items to fit any theme, from the perfect capsule wardrobe to your current daily cosmetics look.

See Sydney Morgan’s “Preppy Essentials,” which features some of her favorite skincare and makeup products, the LongHairPrettyNails collection, “Spring Nail Must Haves,” or Johnny Ross’s must-see suggestions for the Sephora Savings Event for some ideas.

Collections can be found in the video description, Store tab, and product list of a creator. Creators may now create Collections on their phones using the Studio app; desktop support for the feature will be added soon.

With the aid of Collections, YouTube producers can set up their own online store where customers can purchase their preferred goods and earn more money!

Discover special discounts and deals in the Affiliate Hub

Who doesn’t enjoy a good bargain? introducing a new Affiliate Hub inside the YouTube app, where creators can access the most recent list of shopping partners, attractive commission structures, coupon coupons, and even the ability to request samples from leading companies.

Shopping producers are finding it easier to locate the information they need to begin developing their next shoppable video thanks to the Affiliate Hub.

At the same time, tag products in numerous videos

introduced a feature last year that allows affiliate shopping makers to bulk tag things in their videos according to the products they’ve included in the description. All shopping makers can now tag their own merchandise and products across their video library thanks to the expansion of this capability!

By doing this, authors of older work that still receives a lot of traffic can increase their earnings.

Link up your Fourthwall store

In order to facilitate creators’ creation and management of tales directly within YouTube Studio, Fourthwall has now been added to the expanding range of connected platforms.