Ford found sellers offering up fake Bronco clients, and it’s had enough
There’s no denying the way that Ford’s resuscitated Bronco SUV has been a success, with well more than 200,000 customer reservations and huge loads of media coverage. What has been to a lesser extent a hit is the Bronco’s slow roll-out, which has left individuals so anxious for Broncos that they’re willing to pay way above sticker on the off chance that they can get one at this point.
As per a report published on Tuesday by Jalopnik, this has led Ford sellers to do some dirt with the expectation that they can get more Broncos ASAP. What sort of soil, you inquire? All things considered, what about making up fake clients to build their Bronco allocations? However, presently Ford is onto them, and it’s had enough.
To battle this sort of gaming of the system, Ford has carried out a policy of coordinating with client names to client deliveries through a system called the “2021 Bronco Customer Name Match Audit and Integrity Policy Reporting Platform.” This platform helps enforce Ford’s new principles, including the one that says that 60% of Bronco sales should come from vehicle reservation holders as opposed to simply any geek off the road.
Yet, imagine a scenario where these tricky and ambitious dealers keep on attempting to cheat the system. All things considered, there’ll be ramifications. The second offense will get the culpable vendor an admonition. The subsequent offense will make them lose all Bronco assignments for one month. A third infraction will see the dealership’s sales manager battling to the demise in a post-apocalyptic Thunderdome-type circumstance – or maybe not. In reality, the dealership will lose its Bronco allotments for three months.
This sort of flim-flammery isn’t new to American car dealers, especially those selling vehicles from the Big Three. Huge dealer markups over the MSRP of the vehicle are tragically the standard, and if this most recent case of “the customer comes last” shows that this conduct isn’t probably going to change anytime soon.