Google has launched a new suite of artificial intelligence (AI)-powered tools for YouTube and Search that are designed to handle the increasing complexity of consumer behavior and digital marketing.

Ads in AI Overviews, YouTube Creator Partnerships Hub, Asset Studio, AI Max for Search, and new agentic features in Google Ads and Google Analytics are among the products that were unveiled during Google Marketing Live Southeast Asia (GML SEA) in Singapore.

“Ads in AI Overviews,” a component of Google’s larger AI integration in Search, is one of the changes. More commercial queries and a 10% rise in pertinent search activity in important areas are being attributed to AI Overviews. This feature’s advertisements are now available on desktops in the US, and later this year, additional English-language desktop and mobile rollouts are scheduled in the Philippines, Malaysia, Singapore, and Indonesia.

A new workspace in Google Ads called “Asset Studio” creates a variety of creative assets using generative AI, including models like Imagen and Veo. The technology is designed to make asset production and testing at scale more efficient.

Without using large keyword lists, “AI Max for Search” uses Google’s Gemini models to automatically match advertising to pertinent inquiries. Rather, it creates personalized headlines and placements by analyzing websites and ad content.

A more sophisticated version of AI Search is introduced by “AI Mode,” which supports multimodal inputs, longer inquiries, and follow-up questions. More options for advertisers in conversational scenarios will be provided by the anticipated US launch of integrated ad testing in AI Mode.

Google introduced the “YouTube Creator Partnerships Hub,” a service that facilitates brand discovery and collaboration with YouTube producers by category, trend, or keyword. The hub is currently operational in Indonesia and Singapore, with further markets to follow.

Finally, Google gave Ads and Analytics a sneak peek at agentic AI capabilities. These features analyze landing pages and performance data to create, optimize, and sustain campaigns. In actuality, this results in automated keyword recommendations, imaginative tweaks, and immediate insights—minimizing manual labor and allowing for greater strategic concentration.

Google’s larger goal to shift digital advertising from reactive to predictive utilizing AI to better match evolving consumer behaviors and fragmented customer journeys is reflected in the announcements made during GML SEA.

“We’ve been at the forefront of AI-driven advertising for years,” stated Sapna Chadha, vice president of Google Southeast Asia and South Asia Frontier. We’re giving marketers our most sophisticated models to date, which are more intelligent, agentic, and individualized, as consumer journeys get more complicated and resources grow scarcer. This translates into greater creativity, a broader audience, more insightful thinking, and improved outcomes.

“At today’s Google Marketing Live, we showcased how brands in Southeast Asia are already unlocking real value with AI and introduced new AI tools that span the entire marketing journey—from creative to performance, brand discovery, and agentic capabilities,” she continued.