As part of a program called “Summer of AI Essentials,” Google unveiled Accelerate with Google, a new center for marketing resources designed to help advertisers use AI to boost their campaigns.

What is taking place. With its foundation in Google’s AI Essentials tools, Accelerate with Google will function as a hub for advertising products such as Search and Performance Max.

Why it matters to us. By partnering with Accelerate, advertisers will have access to a single, central location where they can stay informed about the latest AI functionalities. There will be a single location to view the possibilities, regardless of one’s level of skepticism about how much of it should be put into practice.

The overall picture. Google intends to provide marketers with best practices for leveraging AI to drive customer connections, produce high-quality creative, and make data-driven decisions, as AI becomes an increasingly important component of ad offerings.

What’s not included.

• tailored skill evaluations to find knowledge gaps.
• a collection of articles and video lessons with a focus on business objectives.
• Digital live streaming on AI marketing coming very soon.
• resources covering topics such as dynamic ad generation, predictive insights, and campaign automation.

Beta. Only the United States, Germany, and India have access to it. Google announced that further worldwide availability will be available soon.

in between the words. With marketers depending more and more on machine learning-powered solutions, Google wants to demystify and promote AI’s role in advertising. This is why it created the “Summer of AI Essentials” initiative.

In summary. Google Accelerate with Google is the company’s central location for providing marketers with the tools and information they need to take advantage of the growing AI-powered ad offers.