Google has begun rolling out a new AI-driven feature called Information Agents, marking another major step in the company’s transition toward agent-based search experiences. The feature, currently available to select premium subscribers, allows Google’s AI to continuously monitor the internet and deliver personalized updates based on topics users care about.

The rollout follows Google’s broader AI strategy unveiled during Google I/O 2026, where the company introduced the concept of intelligent search agents capable of performing tasks in the background rather than simply responding to one-time search queries.

Search That Works Even When You’re Not Searching

Traditional search engines require users to actively enter queries whenever they need information. Google’s new Information Agents take a different approach.

Instead of repeatedly searching for updates, users can instruct AI Mode to keep track of specific topics, events, products, or opportunities. Once activated, the agent continuously scans information sources across the web and alerts users when relevant developments occur. According to Google’s rollout details, these agents can monitor news articles, blogs, social content, financial information, sports updates, and shopping-related changes.

For example, a user looking for a new apartment could ask the system to monitor listings that match specific requirements. When a suitable property appears, the agent can notify the user automatically. Similarly, sports fans can receive alerts whenever favorite athletes announce new sponsorships, collaborations, or product launches.

Part of Google’s Larger Agentic AI Vision

The introduction of Information Agents aligns with Google’s broader push toward what executives have described as an “agentic” future for artificial intelligence. Recent announcements across Google’s ecosystem have focused on AI systems that can perform ongoing tasks, make decisions, and proactively assist users rather than merely answering questions.

At Google I/O 2026, the company highlighted several agent-focused initiatives, including Gemini Spark and enhanced AI-powered search experiences. Information Agents represent one of the first practical implementations of that vision within Google Search.

Industry observers see the move as part of a larger transformation of online information discovery. Instead of presenting users with lists of links, AI systems are increasingly expected to gather, interpret, and deliver relevant information automatically.

How Users Can Access the Feature

The new capability is currently being made available through Google AI Mode for AI Ultra subscribers. Users can activate the feature by entering prompts such as “keep me updated on” or “alert me when” followed by a specific topic or request. Once configured, the AI agent begins monitoring relevant information sources and generates updates when notable changes occur.

Google says the feature supports all AI Mode languages and markets where the service is currently available.

A Shift Toward Proactive Information Delivery

The launch of Information Agents reflects a broader shift in how technology companies are approaching search and digital assistance. Rather than waiting for users to initiate every interaction, AI systems are increasingly being designed to anticipate needs and surface information proactively.

As competition intensifies in the AI industry, Google’s latest rollout highlights how search is evolving from a reactive tool into an intelligent assistant capable of continuously working in the background. Whether monitoring product launches, tracking market developments, following sports updates, or watching for specific opportunities, Information Agents could represent the next stage in the evolution of online search.

For Google, the feature is another significant step toward transforming search from a destination where users find information into a service that finds information for users.