As a successful email marketing expert and digital strategist, Samantha McGregor shares her experience and advice about how to become successful.
To Samantha, it takes two key qualities to be a successful entrepreneur: Tenacity and Resilience. She is a strong advocate for self-belief. Anything is possible as long as you truly believe. She believes there is an endless pool of opportunities and resources in the world today.
So, the first step to being successful is knowing where to look. If you do not know where to look, you just might be wasting your energy on a futile expenditure.
The second step is working hard to find those resources and opportunities. Samantha has said time and time again that nothing good comes easy. So, even if you actually know where to look, if you do not look hard enough, you will see nothing. To her, success is about being determined to overcome all the challenges you meet and being resourceful enough to work with whatever you are given.
As an entrepreneur, challenges are inevitable. They come regularly and at different stages in one’s life. However, tenacity and resilience will keep you pushing forward till you reach your goal. So, take action consistently and you will be successful.
For up and coming entrepreneurs, she has something to tell you. As a vibrant entrepreneur who wants to make changes in life, you need to first find something you love. Passion is a strong driving force in one’s life and career. Starting a business from scratch can be very frustrating and difficult, but with the right amount of passion and drive, you definitely will be able to conquer it. If you do not have the passion for what you are doing, you will end up making excuses instead of finding solutions to problems you will definitely encounter along the line. To Sam, if you are truly passionate about something, you will hold yourself accountable if you do not reach your goals.
She also believes that for someone to be successful, you need to set realistic targets. You do not have to believe everything you see on social media, because entrepreneurship is not as easy as it looks. There is a lot of hard work and it can get worse sometimes if you do not have the tenacity, resilience, and passion.
She likened building a business to building a skyscraper. You need to have a strong foundation. So, it will take a lot of work. The building itself is glamorous and everyone admires it but nobody sees the work done underneath it.
Finally, you need to have plans for the future. No successful entrepreneur plans for the present only. They always have their eyes set for the future. Samantha already has a plan for the next five years. That plan is to run a successful company that allows her to give back, and empower other female entrepreneurs. So, to be successful, you also need to set more targets for the future.