How MURCIELACO Got YE Fans Hyped About 3D-Printed Sneakers
- Business
- May 3, 2025
So… Who Let This 3D-Printed Argentinian Fashion Brand Into the Sneaker Game—and Why Are YEEZY Fans Obsessed?
Some brands build hype with PR agencies, paid placements, and mysterious billboards in Soho.
MURCIELACO? They just printed a shoe out of a sci-fi fever dream, dropped it online, and somehow convinced the official YEEZY fan club to back them harder than the Donda rollout.
We don’t know what kind of sorcery they’re using down in Argentina —but whatever it is, it’s working.
Yes, They’re Actually Printing Shoes
Let’s rewind for a second. MURCIELACO is a design studio from Argentina, founded by Brandon E. Felix, and it’s not your average fashion startup. Instead of sketchpads and sewing machines, this crew works with parametric software, code, and 3D printers that look like they belong in a NASA lab.
Their sneaker collab with Zellerfeld, the German wizards of fully 3D-printed footwear, was a wild success—literally a single-piece shoe, printed without stitching, glue, or any traditional manufacturing. That alone should’ve been enough to break the internet.
But then things got weird in the best way possible.
Enter: YEFANATICS, Stage Left
Somehow, this hyper-futuristic Argentinian brand found its way into the orbit of YEFANATICS, the official fan club of YE (a.k.a. Kanye West)—aka the most loyal, opinionated, and sneaker-savvy fanbase on Earth.
And they didn’t just repost a photo.
They went full-send.
The collab included a raw, experimental campaign blending brutalist visuals with those signature alien-YEEZY vibes, and it hit hard. So hard, in fact, that YEFANATICS sat down with Brandon for an actual interview—like, the kind usually reserved for Grammy winners and fashion week headliners.
Let’s be honest: if YE’s fans—who can spot a fake from 200 feet and have literal dissertations on sole designs—trust a new sneaker brand, that says a lot.
MURCIELACO Is What Happens When a Fashion Brand Says “No Thanks” to Earth Logic
Their other line, VAMPYRO, is like if Rick Owens met an alien queen in a virtual reality rave and decided to launch a gothic fashion house. It’s wild. It’s unapologetic. And somehow, still 3D-printed.
But the real story isn’t just about tech. It’s about community. MURCIELACO isn’t gatekeeping anything—they’re building tools, opening collabs, and inviting emerging brands to create their own experimental pieces through their platform. That’s not just disruptive. That’s revolutionary.
So, Why Are Sneakerheads Betting on MURCIELACO?
Because in a world of repetitive collabs, hyped-up retros, and endless supply chain delays, MURCIELACO feels like a cheat code.
They’re skipping the factories. Skipping the rules. And apparently, skipping the boring part of brand building—because they already have a cult following and haven’t even gone mainstream yet.
And if they’ve won over the YEFANATICS?
Well, let’s just say… they’re not just printing shoes.
They’re printing credibility.