Importance and Impact of Local SEO for small businesses in 2020

Importance and Impact of Local SEO for small businesses in 2020

Many small business owners are unaware of the importance of local SEO for their small business.

It is local SEO which helps you stand in par with the Goliaths in your field of business.

Unlike the marketing budgets of those business giants yours will be much smaller. It is local SEO that helps you sustain and win the battle.

Simply put, if you are a store that delivers groceries in your area how are you going to be able to beat the industry giants like amazon pantry or Jio mart and get online visibility in your locality? That’s when local SEO gives you a helping hand.

It’s not just at your budget, but also will help you with a good online visibility and leads.

What is Local SEO?

Even though you have heard the term local SEO, most of the local business owners are not aware of how it works and how useful it can be for your local business.

Local SEO basically is a SEO method based on the location as the name suggests. They are based on the relevancy of the search, distance of the shop and its worthiness.

In simple words, we can say that local seo is google serving its customers’ needs based on their current location.

Using the same case as above, if you own a grocery delivery business in your area, when a person from your place searches for the service you will have an upper hand with local SEO.

Importance of local SEO

There are a lot of reasons why you should be doing local seo for your local business. Here are some of them

  • Gives you better visibility in your locality
  • Helps to rank easily in Google maps
  • Builds a trust factor since the audience can see your physical office location
  • It helps you target the local people better
  • Helps you compete and stand in par with industry giants
  • Offers high return on investment more than any other methods of marketing

And that’s why we say it’s already high time for you to do local SEO for your local business.