D2C dairy startup brings $300k up in pre series A from Enunciation Point Adventures

Organization will utilize assets to extend deals through significant over the line and underneath the line initiations decisively.
Blissful Nature presently serves in excess of 1,00,000 clients with north of 15,000 orders handled everyday.
The organization tends to the difficulties looked by little ranchers by giving them admittance to assets and markets.

Happy Nature, a direct to shopper breakfast brand, has as of late gotten $300,000 in a Pre-Series A financing round drove by Emphasis Point Adventures (IPV). This venture will empower Cheerful Nature to additionally grow its main goal of giving superior grade, morally obtained milk, dairy, and breakfast fundamental items to its clients. Vikas Singh, President of Cheerful Nature, expresses that with this mixture, the organization will decisively extend deals through effective ATL and BTL initiations.

The assets brought up in this round will be used for different purposes, including marking, innovation overhauls, handling plant improvements, and geological development. Blissful Nature means to fortify its business, advertising, and marking endeavors, speed up deals development, and improve client commitment drives.

Remarking on the arrangement, Rahul Wagh, Overseeing Chief, Enunciation Point Adventures, says, “Happy Nature is emerging as a preferred D2C brand for thousands of consumers as it is using a tech-enabled platform to help farmers sell their products to newer catchment areas.” Cheerful Nature at present has business tasks in Delhi, Noida, Gurgaon, Karnal, Panipat, Ludhiana, Ambala, Zirakhpur, Panchkula, Chandigarh and Mohali serving in excess of 1,00,000 clients with more than 15,000 orders handled day to day.

Happy Nature is a tech-empowered organization working in India’s dairy industry, which is the biggest milk maker on the planet. The organization tends to the difficulties looked by little ranchers by giving them admittance to assets and markets. It likewise takes special care of buyer worries by offering 100 percent clean name and additive free milk, dairy, and breakfast items through a helpful membership and conveyance model. Blissful Nature intends to safeguard the dairy lifestyle while guaranteeing the shared advantage of ranchers and purchasers through its creative methodology.

Expression Point Adventures (IPV), the lead financial backer in this subsidizing round, has a history of money management over Rs 600 crore across 190+ arrangements. IPV is a heavenly messenger contributing stage that upholds trendy business people by furnishing them with financial and experiential capital. The firm interfaces business people with a different gathering of financial backers and has as of late sent off a $50 million Feline 2 AIF Physis Cash-flow to put resources into pre-Series A to Series B development stage new companies.

Happy Nature right now works in various urban areas, including Delhi, Noida, Gurgaon, Karnal, Panipat, Ludhiana, Ambala, Zirakhpur, Panchkula, Chandigarh, and Mohali. The organization serves north of 1,00,000 clients and cycles in excess of 15,000 orders day to day. Cheerful Nature’s assets lie in its own dairy ranch environment, guaranteeing new, excellent items, carefully designed bundling for sanitation, and an in-house last mile conveyance framework for consistent and solid help.

Happy Nature expects to accomplish a yearly income of Rs 1,500 crore in the following five years by focusing on a Workable Addressable Market of 55 million families and catching a Useful Realistic Market of 3,00,000 families.

Happy Nature’s new financing round drove by Affectation Point Adventures will fuel the organization’s development and empower it to grow its arrive at in the milk, dairy, and breakfast fundamental industry. With its obligation to quality, supportability, and client centricity, Cheerful Nature is rethinking the morning meal experience for customers across India.