Jeep is available to dropping Cherokee name, says CEO
- Guest Posts
- March 4, 2021
The CEO of Jeep’s owner said he is available to dropping the Cherokee name after recent analysis from the Native American tribe’s leadership.
Carlos Tavares, CEO of the recently formed Stellantis NV, said the organization was engaged in dialogue with the Cherokee Nation over its utilization of the name. Jeep has two models, the Cherokee compact sport-utility and bigger Grand Cherokee, that it sells in the U.S. and beyond.
Asked in an interview in the event that he would change the Jeep Cherokee’s name whenever pushed to do as such, Mr. Tavares said, “We are ready to go to any point, up to the point where we decide with the appropriate people and with no intermediaries.”
“At this stage, I don’t know if there is a real problem. But if there is one, well, of course, we will solve it,” Mr. Tavares said, adding that he wasn’t personally involved in the talks.
The debate over the Cherokee name is among the issues confronting Mr. Tavares, who took control for Stellantis when it was formed recently from the consolidation of Fiat Chrysler Automobiles NV and Peugeot-producer PSA.