There is a new participant in the AI market. Offering consumers a new DeepSeek substitute, French firm Le Chat AI has formally released its free AI software on the Google Play Store and Apple software Store.

Although DeepSeek’s open-source AI capabilities have surprised the tech world, some customers are wary due to data privacy concerns. A new phase in the AI pricing war is already underway as Le Chat AI enters the market with a competitive advantage—an inexpensive Pro package that undercuts ChatGPT.

Chinese AI firm DeepSeek unveiled their namesake AI model, which is available for free on PC and mobile devices. It has capabilities like creative help, lyric composition, and personal development support that are comparable to the best Western AI programs.

Its impact is already being recognized by tech specialists. DeepSeek is one of the top-performing AI models in the world, competing directly with the top American AI systems, according to Alexandr Wang, CEO of Scale AI, who recently told CNBC.

With Le Chat AI’s ascent, the AI market is booming, offering consumers everywhere more options, affordability, and innovation.