McDonald’s new ‘Travis Scott Meal’ set to go on sale one week from now
Rapper Travis Scott is going to become the first celebrity to have their name on McDonald’s menu since Michael Jordan’s “McJordan” about 30 years prior.
The Grammy Award-nominee loves McDonald’s Quarter Pounders with Cheese so much the organization chose to name the burgers after him – temporarily. It will be known as the Travis Scott Meal.
McDonald’s (MCD) affirmed its new partnership with Scott and his record label, Cactus Jack, in a tweet and a Thursday morning explanation declaring the month-long promotion, which starts Tuesday and finishes October 4.
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” Scott said in a written statement. “We are bringing together two iconic worlds.”
Scott’s version of the Quarter Pounder adds bacon and lettuce to the burger alongside with a Sprite, a side of fries and BBQ dipping sauce, which McDonald’s said was the rapper’s favorite meal growing up in his native Houston.
The meal costs $6 and McDonald’s says “It’s lit!” using one of Scott’s signature tag lines.
“Everyone has a favorite McDonald’s meal, no matter who you are,” McDonald’s U.S. Chief Marketing Officer Morgan Flatley said in a written statement. “We’re excited to bring the Travis Scott Meal to a McDonald’s near you starting next week.”
Fast food chains like McDonald’s will in general work on razor-thin profit margins. Restricted promotions assist them with standing apart from the competition.
McDonald’s and Scott are additionally looking for charities to help during the month-long promotion. The organization shared the news on Twitter Thursday morning by tweeting a cactus and a burger emoji, which Scott later retweeted alongside an image of McDonald’s fries.
“CACTUS JACK FOR MCDONALD’S,” the rapper tweeted.