Meet Monika Ilieva and Nikola Iliev, aka Nickarth, the astute minds and visionaries behind the staggering growth of Cafe De Anatolia, a leading independent record label.

Meet Monika Ilieva and Nikola Iliev, aka Nickarth, the astute minds and visionaries behind the staggering growth of Cafe De Anatolia, a leading independent record label.

Cafe De Anatolia is a record label and an artist management agency that has served all music lovers and connoisseurs with the new genre of electronic music.

It is always very surreal to know about stories that are made from the ground up and are created out of pure passion, commitment and innate talents. When it comes to the music industry, people and listeners know the varied kind of music genres that exist, which also paves the way for various talented musical artists to achieve success and help them reach more people across the globe. This is when record labels come into the picture that helps not only market the music but also other corresponding aspects of the music videos, ultimately making the artist and his/her music reach every corner of the world. One such growing independent record label is Cafe De Anatolia, which has been making a lot of buzz with the kind of music genres they promote and the kind of uniqueness they bring on the table with music.

Cafe De Anatolia is currently one of the leading independent record labels and artists management agencies that specialize in the new genre of electronic music – organic deep house with oriental elements. It has also become a specialist in releasing lounge/chill out and world music products. The unique record label was the idea of Zoran Iliev (aka Billy Esteban), his daughter Monika Ilieva and son Nikola Iliev, aka Nickarth and was initiated in the year 2017.

What began as a small idea slowly developed into a brand of its own and today Cafe De Anatolia has reached a position where it has released many compilations and has worked along many prominent names of the music industry specified in the genre as a label that many artists are already chasing.

Talking about brands, Monika Ilieva says that a brand is not just a logo or the product; it is what one thinks of the company as a whole. With branding, one can create strategies that can help create a brand image. Nikola Iliev, on the other hand, points out that it is a unique creation as a result developed throughout the years from splendid work done and effort taken by a team or a person itself.

Monika Ilieva further explains that the goal of branding is to differentiate a company from others in the market and at the same time project the same ideal image to all the customers using robust marketing tools and strategies. Consistency is essential, but resilience is also necessary to work according to the changes needs of the customers and listeners in case of record labels.

Cafe De Anatolia in a very short period of time has emerged as an independent record label where the old organic ancient melodies and songs meet the new electronic modern beats. They stand different also because they prefer organic promotions. That’s how Monika Ilieva and Nikola Iliev have tried to develop their brand and that’s how Cafe De Anatolia has gained enormous success in the competitive industry.

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