Netflix says it is opening an internal video game studio in Finland as streamer attempts to support audience numbers

Netflix says it is opening an internal video game studio in Finland as streamer attempts to support audience numbers

Netflix said Monday it will be opening an internal game studio in Finland.

The development denotes the organization’s first of its sort since the streaming goliath entered the mobile gaming space in November 2021. It purchased Finland-based Next Games for about $72 million and has bought three external game studios over the past year.

Netflix has a cache of over 20 mobile games accessible for download to subscribers, and the organization intends to have 50 by year-end. The catalog incorporates “Stranger Things: 1984” and “Queen’s Gambit Chess,” which depend on Netflix series.

The streamer’s foray into gaming is in its early stages, in any case, as of August, there weren’t numerous Netflix subscribers playing. Less than 1% of Netflix’s 220 million subscribers were engaging with the games daily, as per Apptopia.

The streamer, which has lost overall subscribers during recent quarters, promoted the internal game studio as a spot for Netflix to develop games close by its current subsidiary studios, which incorporate Night School Studio and Boss Fight Entertainment.

“It’s still early days, and we have much more work to do to deliver a great games experience on Netflix,” Amir Rahimi, the company vice president of game studios, said in a statement. “Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year.”

The organization said that its games will have no ads and no in-app purchases. At present clients can see the games presented within the Netflix app, however the actual games download as individual apps.

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