Pantone uncovers the 2023 color of the year, Viva Maroon
The 2023 color of the year has been revealed by Pantone, a New Jersey-based company known for its proprietary color matching system: Viva Maroon.
Viva Magenta, a color from the red family, has been chosen as Pantone’s color for 2023. The announcement was made on Friday by the international organization that develops individualized color standards.
The business announces its color of the year for the following year in December of each year. In a live stream from Art Basel Miami, the announcement for this year was made.
At Art Basel, the Pantone Color Institute’s vice president, Laurie Pressman, stated that the selection process for 2023 “weighed heavily” on the company.
As the world emerges from the COVID-19 pandemic with bolder visions, positivity, and confidence, she stated that Pantone looked to a color that “highlights our change of perspectives.”
“All of these are the factors that we considered when we came up with our selection for Pantone Color of the Year 2023, a color that serves as an expression of a mood or an attitude on the part of the consumer, a color that reflects what we’re experiencing, a color across all areas of design, a color that will resonate around the world,” Pressman said.
According to the company’s color matching system, Viva Magenta is known as PANTONE 18-1750. In a news release, the company called it a “new animated red that revels in pure joy.”
According to a statement released by Leatrice Eiseman, the executive director of the Pantone Color Institute, “in this age of technology, we look to draw inspiration from nature and what is real.”
According to Eiseman, the color comes from cochineal, a natural dye that is “one of the most precious.”
“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter,” she said.
“Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”