Snapchat currently has more Android clients than iOS
- April 23, 2021
Snapchat keeps on developing, on account of an improved Android application and interest in its Spotlight feature. The application added 15 million new clients during the first quarter of 2021, carrying the application’s average daily clients to 280 million, the organization detailed in its first-quarter results for 2021.
Prominently, this quarter denotes the first time Snapchat has had a bigger number of clients on Android than on iOS. The organization didn’t share the specific breakdown between platforms, yet CEO Evan Spiegel called it a “critical milestone” for Snap, which has channeled significant resources into improving its once buggy Android application.
Spotlight, the application’s TikTok-like feature that pays clients for well known clips, likewise keeps on being a bright spot for the organization. The feature is presently live in 12 nations, and developed to 125 million monthly clients in March. Spiegel said that submissions to the platform expanded 40% between January and March (he announced in February that Spotlight was getting an average of 175,000 submissions per day).
Snap likewise announced strong revenue growth, with $770 million for the quarter, an increment of 66% from a year ago.
Spiegel said that the organization is profiting by efforts to re-open, which has prompted expanded engagement, and more discussions among bigger groups of companions. “As things began to open up in the United States in late February, we saw inflection points in key behaviors like Story posting and engagement with the Snap Map,” Spiegel said. “More recently, we saw a rise in the rate of new friendships and bi-directional communication on Snapchat in late March as people have begun to socialize in broader groups.”