Userfront Inc., a startup providing authentication and identity platforms, revealed today that it has raised an additional $5.3 million in funding and that software-as-a-service providers can now broadly use its product.

Userfront, a 2020 startup, provides an identity and authentication technology marketed as revolutionizing digital enterprises to cater to enterprise, freemium, and free clients all in one location. The organization specializes in smoothly transferring systems so businesses can satisfy current clients and attract new ones.

According to Userfront, even though identity is the main source of revenue for SaaS companies, many of them overlook authentication and authorization in the early stages of their development, which can result in operational complexity, bottlenecks, and lost revenue.

“Identity is the cornerstone of all online business, however, it’s easy to pick something basic at the beginning and then get behind,” said Chief Executive Tyler Warnock. “Companies operate like that for years, kicking the can down the road and missing out on millions of dollars in revenue.”

By expediting the process of gradually adding new features, moving users up to higher account tiers, and saving at-risk user accounts that need customer enterprise auth and access control, Userfront provides a route to additional revenue.

Userfront provides migration tools and can imitate an organization’s current identity system to enable businesses that already have auth solutions in place but need to grow to upgrade their customer service.

Support for complying with regulations like Service Organization Control Type 2, the General Data Protection Regulation of the European Union, and Data Residency is part of Userfront’s service. Businesses can service larger and more sophisticated clients across all tiers on the company’s platform. They can also manage, add, upgrade, and analyze users and accounts from a common dashboard.