Techniques and Resources for Expanding Your Small Business Globally

Techniques and Resources for Expanding Your Small Business Globally

Startups and midsize companies are finding a new combination that could give them the edge they need in the competition to stay ahead of the rapidly evolving global market: flexibility combined with high-tech tools.

Businesses can quickly shift gears, find the ideal employees for the job no matter where they are, and bring everyone together with a click or a tap thanks to astute employment strategies and the newest HR technology.

Adaptable Strategies You Can Use

Flexibility tactics are being used by small and mid-sized companies to compete with larger, more established firms within their teams. These tactics include contract and short-term work agreements, gig work, remote work, part-time work, flexible hours, and an employer of record model.


Employers can assemble a top-notch team with no geographical restrictions by using remote work. Let’s examine a tech startup located in Toronto as an example. It may have developers in the area, but it can also find a project manager in Germany and a marketing whiz in Singapore. More varied insights and round-the-clock operations are made possible by this blend of local and remote talent.

The benefit to finances? enormous. Spending less on physical offices allows for greater investment in talent and development. It’s also good for the environment because fewer commutes equal a lower carbon footprint.

Flexible hours and part-time employment

Getting rid of the traditional nine to five work schedule keeps businesses flexible and enables employees to have a good work-life balance. For instance, a digital marketing agency in New York may collaborate with a proficient writer and lecturer in the United Kingdom. The employee can continue to teach while working part-time and earning flexible hours. This allows the business to access a specialized skill set without requiring a full-time commitment from the writer.

Employers can access a large pool of talented individuals with new insights thanks to this flexible model, including parents, retirees, and students, who might not otherwise have the time to work for them. Additionally, it’s economical for the business because it only pays for the necessary output.


Taking on freelance work makes sense for companies that want to remain flexible and lean. For example, a nonprofit can hire an expert from Upwork, a platform that matches freelancers with employers, to update its website. Without the continuous expenses of a full-time employee, such as benefits or long-term overheads, the business can acquire the expertise it requires when needed, keeping the startup economical while fostering innovation.

This method works especially well for growing operations. Startups don’t have to take on the risks of permanent hiring by being able to quickly adjust their workforce size to meet demand fluctuations. Do you need a data analyst now and a graphic designer tomorrow? Thanks to the gig economy, it is feasible.

Additionally, contract work provides access to expertise for one-time projects. High-quality work is produced for companies without requiring the time and effort of traditional hiring and training. Another essential component of working with contractors in technology is cost control. A fixed-term contract offers a well-defined deliverables and budget framework.


Let’s say a U.S.-based healthcare provider is keen to employ a brilliant researcher who just so happens to be Brazilian. A seasoned professional handles the international labor laws if the healthcare provider partners with an EOR provider. This allows the business to expand globally without getting bogged down in complex legal issues.

Without needing to be an expert, an EOR takes on the compliance burden, making sure the business complies with Brazilian employment laws. It handles the finer points of payroll, withholding taxes, and setting up benefits, which would otherwise be an impassable barrier.

An EOR provides a safety net by taking on a large portion of the legal and financial risks associated with hiring people abroad, enabling the healthcare organization to expand into new markets with assurance and compliance.

HR Resources You Can Use

Globally, startups and mid-sized businesses are realizing the benefits of utilizing digital platforms for personnel management and compensation. These intelligent systems facilitate smoother business operations and enable remote teams to collaborate effectively. Here are some of the systems that are providing new advantages to businesses:


Modern HR platforms give you a clear picture of your team’s capabilities and compliance with labor laws, much like a video game dashboard does for your progress, skills, and missions. These platforms serve as the main hub for overseeing a workforce that is dispersed throughout various time zones and specializations.

One of these platforms’ most notable features is its effective resource allocation. Businesses can see who is available, who is the best candidate for a task, and how to assign work based on the strengths of each team member with just a few clicks. By ensuring that leadership staffs projects optimally, this strategic deployment boosts productivity and lowers burnout.

Regulations and compliance can be confusing for multinational corporations. Whether recruiting in Helsinki or Hong Kong, HR management platforms make this complexity easier to manage by automating compliance checks, which help businesses stay compliant with local laws. This lessens the possibility of legal issues arising and supports the rights and safeguards of workers wherever they may be.


Payroll platforms that are automated guarantee that businesses pay employees on time and accurately in foreign countries. Any business can benefit greatly from automated payroll, but startups and mid-sized businesses with more ideas than administrative staff will find it especially helpful.

It guarantees that everyone gets paid the correct amount at the right time, regardless of time zone, and removes the possibility of human error. This consistency is necessary to keep a contented and driven staff. These platforms handle a variety of benefits administration tasks in addition to payroll. Employees will constantly receive the benefits they are entitled to without incurring any manual labor costs if this process is automated. Benefits include health insurance, retirement savings plans, and even the occasional bonus.


Contemporary HR platforms such as Microsoft Teams and Slack serve as an organization’s global communication nerve center. Whether team members are working from quiet home desks in different parts of the world or busy city offices, they create a centralized space where they can interact in real time.

These platforms include functions that facilitate cross-continent schedule coordination. Tasks can be easily transferred from team members in New York to a Tokyo-based colleague, ensuring uninterrupted project progress around the clock. The modern work-from-anywhere mentality is enabled by these platforms. To empower their employees, they offer the tools and systems required to enable remote work, such as timekeeping and productivity monitoring.

Small and medium-sized enterprises must embrace flexibility and leverage payment and HR technology to be successful globally. Regardless of size, this potent combination can offer a business a genuine competitive advantage.