Transparency Over All: How MiraQle Uses Tech to Engage Fans
- July 27, 2021
What has been the most significant challenge in establishing MiraQle?
Allowing fans to vote with our tokens. When we say it’s a token or a coin, everyone is suddenly very skeptical. That’s why we really focused on developing the platform: we wanted to show fans and consumers that what we’re doing is real. We’re actually producing music. Through our platform, we earn users’ trust by showing them the reality of what we’re doing.
What sacrifices have you had to make to get to this point?
We had a lot of trial and error in the beginning. We’re a music company, not an IT or tech company. When we first started adopting blockchain technology, we ran into a lot of scam artists and a lot of roadblocks, just because we weren’t really clear on the kinds of technology we needed to use to get the results we wanted. But the challenges were worth it, and we feel very confident about the technologies and platforms we’ve developed.
What are you the most proud of?
The fact that fans can actually have the power and control over their music experience. We can hand the keys over to them and give them this ecosystem that we’ve built for them. We’re also getting some huge recognition from investors like Randi Zuckerberg, which has been amazing.