Omar Adnan is no stranger to the world of digital media. He has a unique talent for building and monetizing digital brands. From building a successful jewelry brand to founding one of Western Canada’s fastest-growing media companies, Technik Studios, his latest venture is even more bold and ambitious.

It goes by the name of TUNES & WHIPS. Born out of Adnan’s love for cars and hip-hop music, he created a community and brand where both worlds collide. Every week, Adnan handpicks artists from around the globe to feature on the brand’s social media and website. TUNES & WHIPS also showcases artists’ car collections ranging from Drake’s exotics to Post Malone’s custom trucks. “The inspiration for the concept just came from nights spent cruising around the city with friends, playing music, and vibing together,” Adnan explains.

Omar Adnan’s eye for capturing automotive content has earned him a reputation that’s hard to ignore. When he was 17, a video campaign he created, featuring $1,000,000 worth of BMW M cars, went viral – amassing 26 million views to date. He has since gone on to collaborate on projects for brands such as Ford, Porsche, and Lexus. It is this very talent that’s allowed him to gain traction for TUNES & WHIPS.

While his goal for Technik Studios is to become one of Canada’s leading creative studios, his ambitions for TUNES & WHIPS are even grander. Adnan hopes to take the brand to the global stage, collaborating with artists and car manufacturers to produce original content such as music videos and branded content piece. “I have a crystal clear vision of where I want to take this brand, and there’s no reason why I can’t achieve those goals. I’m willing to put in the work,” Adnan states. TUNES & WHIPS has already gained the appreciation of well-known artists such as TJ Porter, Pressa Armani, Houdini, YSN Flow, and TOB Duke. “I think TUNES & WHIPS has the potential to be up there with some of my favorite brands like Complex, Lyrical Lemonade, or even Motor Trend,” Adnan continues.

With the music and digital scene rapidly growing, Omar Adnan is ready to take TUNES & WHIPS and Technik Studios to new heights. He plans to introduce a YouTube series, podcast, and music videos; the sky is the limit for TUNES & WHIPS. Technik Studios also continues to expand by attracting larger clients from across Canada and a growing talent roster of creatives.

When asked where he sees himself in ten years, he said, “I want to continue to use my creativity and craft to inspire the younger generation and show them anything is possible. I see Technik Studios as a major force in the media space with influence in different markets from automotive to music to advertising. It’s as simple as that.”

If you want to learn more about Omar Adnan, TUNES & WHIPS, or the Technik Studios family, click here: www.technikstudios.ca