Woolworths reports new LEGO-style collectibles with its new Bricks collection
Australian guardians are going to be annoyed for a new set of supermarket collectables.
Woolworths has declared it will release its own brand of LEGO-style blocks for youngsters to construct their own small scale version of its famous stores.
Its Woolworths Bricks reach will incorporate 40 different packs of blocks, will be parted with $30 shops inside the next few weeks.
The kit incorporates a small scale cash register, deli, meat and seafood counters and surprisingly minuscule figures carrying baskets and trolleys.
Furthermore, there’s even a Woolies van, with opening doors, which is seen in promotional pictures stopped close to its own store delivery entrance.
In any case, not the entirety of the pieces will be free, with guardians dishing out for their own “starter packs”, which incorporate the baseboard and front doors which cost from $6 to $10 each.
The supermarket, which has been generally condemned by environmentalists for launching unlimited ranges of plastic toys, including Ooshies, seems to have pre-empted the backlash by demanding all its new toys are produced using 80% recycled materials.
Woolworths says its new blocks range has been affirmed by Good Environmental Choice Australia and the blocks are completely recyclable.
“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability; whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies,” the company’s chief marketing officer Andrew Hicks said.
The blocks will be accessible for pick-up, direct to boot and home delivery clients, as well as the individuals who shop coming up.
Recently, Bunnings started a free for all of customers after likewise releasing a scope of LEGO-style blocks.
The Building Block Warehouse — a smaller than usual block version of a Bunnings store — sold out across WA.
It came total with a minuscule wood yarn, a scaled down sausage sizzle and even little hot dogs.