YouTube’s response to Tik Tok has started carrying out in the US. This week, the video platform launched a beta version of YouTube Shorts with the feature planned to be accessible the whole way across the US within the forthcoming weeks. YouTube depicts the feature as a short-form video experience for any individual who wants to make short, catchy videos utilizing only their cell phones.
YouTube Shorts at first launched beta in India back in September with a multi-segment camera, speed and music controls and more. After the effective starting testing, YouTube has added much more features like the alternative to add text, with more features like pulling music from anyplace descending the pipeline soon.
“We’ve introduced a row on the YouTube homepage especially for Shorts, have launched a new watch experience that lets you easily swipe vertically from one video to the next, and are testing adding a Shorts tab on mobile that makes it easier for you to watch Shorts with a single tap,” YouTube says in a blog post.
“As more people create and watch Shorts, we expect that our systems will get even better, improving our ability to help you discover new content, trends, and creators you’ll love.”
The short-form video trend doesn’t appear to be going anyplace. Tik Tok right now has 689 million TikTok clients globally and 6 billion lifetime downloads of TikTok on iOS App Store and Google Play as of December 2020. Instagram has additionally attempted to cash in on the trend by launching Reels last August.