Drone shows are rapidly becoming the tool of choice for individuals and organizations that want to catch your attention, and Genesis realizes that generally very well. The Hyundai-owned car brand denoted its entrance into China by breaking the Guinness World Record for the Most Unmanned Aerial Vehicles in the air simultaneously, utilizing 3,281 drones to show its logo and otherwise advertise over Shanghai on March 29th.

It’s a significant improvement over the past record holder, Shenzhen Damoda Intelligent Control Technology. The organization flew ‘just’ 3,051 drones in September 2020. That, thus, crushed a record set by a 2,200-drone performance in Russia only days sooner. Intel, which has gained notoriety for drone light shows, last guaranteed the record with 2,066 drones flying over Folsom, California in July 2018.

Accomplishments like this regularly depend on choreography software that advises drones to form certain shapes while organizing the swarm to avoid impacts.

This is a publicity stunt, obviously, and it will not be astounding if another organization discovers an approach to one-up Genesis after a short time. It shows how much drone shows have progressed in only a few years, however, and could easily fuel competition among organizations resolved to put on robotic extravaganzas.