Google clients can soon combine pictures and text in search queries, a feature uncovered on Wednesday that could assist Google with extending its role in e-commerce and strength in online video.
The new feature will show up within months through its Google Lens search tool, the organization said in its live streamed Search On conference.
Google said in May that advances in artificial intelligence software would make this conceivable.
“With this new capability, you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks,” Senior Vice President Prabhakar Raghavan said.
“This helps when you’re looking for something that might be difficult to describe accurately with words alone.”
The technology additionally sorts within videos, including on Google’s YouTube, currently the internet’s biggest streaming service.
“Your bike has a broken thingamajig, and you need some guidance on how to fix it,” Raghavan said.
“The point-and-ask mode of searching will make it easier to find the exact moment in a video that can help.”
Clients will actually want to run reverse-image searches when surfing on the Google iOS application or the Chrome desktop browser.
Selecting a picture will pull up comparable online visuals, which could help customers discover where to purchase things seen in photographs and eventually lead them to Google Shopping, its adversary to Amazon.com’s marketplace.
Making more items searchable is another priority. Google said it was licensing a free Address Maker application to governments and associations to map routes and assign addresses to businesses and homes not yet listed on Google Maps.
The application could reduce the time it takes governments and associations to assign addresses for a town from years to weeks, Google said.