Google is banding together with Shopify
- May 20, 2021
Google will cooperate with e-commerce platform Shopify to allow dealers to show their products across Google’s platforms, the internet giant reported at its I/O conference on Tuesday.
Google didn’t say precisely how or when Shopify will incorporate with Google, yet its president of commerce, Bill Ready, said merchants would have their products included across Google’s 1 billion daily “shopping journeys” occurring on Search, Images, Maps, Lens, and YouTube.
Ready additionally said Shopify merchants would link to Google’s “Shopping Graph”, a new tool that utilizations AI to assemble costs, reviews, and product videos from various brands and retailers’ websites to more readily inform customers.
The Shopping Graph would connect “people with over 24 billion listings from multiple merchants across the web,” Ready said in a blog post.
In April a year ago, Google said it would permit shippers to sell their products on its platform free of charge. Ready said at the time that the change was being acquainted with assistance organizations battling during the pandemic.
“For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs,” Ready said in a blog post at the time.
Ready said the 2020 change had prompted a 80% expansion in sellers on Google, and the majority were small to medium-sized businesses.