Helo: The Kaleidoscope of India
- November 13, 2019
Last month I travelled to the beautiful state of West Bengal. Reaching Kali Bari in Kolkata, I enjoyed every aspect of the festival known as Durga Puja here in Bengal, but celebrated as Dusshera or Vijayadashami in rest of the country. The reasons for the celebrations are different for them, but how I loved to see this side of India. All thanks to this new app installed on my phone, the Helo App.
I know I mentioned traveling, after all, it was nothing less than a journey when you are meeting people from different religions or regions on a single platform sharing something they love. This isn’t the way I met people or rather co-travelers during my office commute, but here I had a chance to experience cultures, festivities and rituals with the ability to interact as well. Well, I would surely thank the Helo app for connecting me with people from every corner of this culturally rich country.
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There are many festivals in India that we have forgotten about, owing to our busy lives and hectic schedules in metropolitan cities. Who knows there would be 2 different festivals falling on the same date? Different rituals, reasons and celebrations, but the happiness of people would be the same, no matter what region of India it may be. This is where Helo plays the most important role. Be it the cart race, painting kettles in colors or bullfights on Pongal, with the help of Helo, we now have a medium to celebrate these festivals with every one of us.
And while we are talking about regions, the Helo app has also helped users by removing the language barrier, where the focus is not on the 2 common languages, but on the regional languages of India. As they have provided 14 different languages, it has helped them in gaining over 100 million downloads in India. Now the users can share events, sports, movies, politics, and many other things in their own language. This feature has helped people like me in understanding their culture and festivals better, no matter how far I am living from them.
The Helo app has helped India to express their true selves without the language barrier, in the language they are comfortable with. The platform currently has over 50 million monthly active users, including celebrities like Neha Kakkar, Sunny Leone, Hansika Motwani, Shriya Saran, Shilpa Shetty, Mannara Chopra, Kanchi Singh, Tejasswi, Riya Sen, Helly Shah, Ashnoor Kaur, and Riythvika, who regularly share updates for their fans.
As a traveler, my aim has been to know about every state’s culture, festival, and food, so that whenever I visit some new location, I have something to share and talk about with the Locals. And that’s where Helo App has helped me, as it has connected me to the people out there.