How Afrostylicity Pivots Marketing Strategy to Adapt to Evolving Trends
When it comes to digital marketing and subsequent conversion rates for brands and businesses, a chunk of the success can be accredited to just how flexible these strategies for reach are. Factor in the volatile and ever-changing nature of the space, it becomes imperative for business gurus and CMOs to stay abreast with the latest trends across the board. Social media platforms are, without a doubt, a handy tool to diversify your digital marketing portfolio. Still, the medium relies primarily on algorithms and codes to drive campaigns and may not always be a fool-proof tactic to ensure success. This is where an influencer marketing platform like Afrostylicity bridges the gap between brands and its target audience in the digital sphere, to ensure that the brand interacts with its audience, enjoys ample visibility across diverse platforms, and ultimately generates business and growth.
Launched in 2016, Afrostylicity is the brainchild of Joy Nyargem, a former corporate healthcare professional who grew into the role of a fashion, travel, & lifestyle digital content creator, blogger, and influencer. “I created Afrostylicity as a medium to introduce consumers to brands through authentic reviews, thereby creating brand awareness and subsequent conversions; and introducing brands to audiences they may not have otherwise had access to”, says founder Nyargem. As a digital platform, the Afrostylicity website and its affiliated social media channels on Instagram, Pinterest, Facebook, and TikTok features fashion, travel, and lifestyle, with Nyargem and her fiancé Hugh Zei as influencers to connect brands and consumers.
Apart from the targeted approach and access to a niche group of followers, platforms like Afrostylicity also help build credibility for brands. How does this happen? Influencer marketing can be thought of as word-of-mouth publicity going digital! For consumers, a genuine, unbiased review from experts goes a long way to influence their decision to purchase certain products and services. Moreover, with Nyargem and her fiancé as co-contributors on the platform, consumers and partner brands have access to unisex perspectives and a diversified, highly-engaged audience.
From its humble beginnings as a digital platform where the writers chronicled their travel adventures, fashion finds, and unique products and services to a space that generated genuine interest from its audience, Afrostylicity has exponentially grown to establish itself as an authentic voice that lends both credibility and connect to brands. A sweet spot that any CMO worth his salt would want to hit for his or her digital campaigns.