How Hip Hop Artist Trust’N and His Lost Boy Entertainment Start Up Have Doubled Profits During the COVID-19 Pandemic
While many companies have taken a hard hit during the COVID-19 global pandemic, one start up that has been able to grow 200% is Lost Boy Entertainment. The company, started just months ago by hip hop artist Trust’N and 3 of his close friends, has been taking advantage of the large online traffic by working with their clientele to get the most out of the situation.
Lost Boy Entertainment has been able to leverage the massive amount of online traffic by publishing their clients in heavily trafficked news sources, setting up social media live sessions for their fans, interacting with social media followers, and marketing on music platforms like Spotify. So far the company has set up and held over 20 different social media live sessions with a broad different range of clientele. From musicians, all the way to celebrity financial advisors, the goal is to get the audience engaged while they are already on line.
The company gained footing early by offering Public Relations services to independent artists but have now grown closer to being more of a digital marketing and music management firm. After gaining the trust of a vast amount of entrepreneurs, musicians, businesses, artists, public figures, and celebrities, the company has built a large clientele that spans across many different industries. With the pandemic causing the world to operate online, Trust’N knew he had a huge opportunity.
By strategically interacting with millions of online users through ads, press campaigns, and social media interaction, the company has been able to produce results at a never seen before rate, allowing Lost Boy Entertainment to double profits in the past month. One way the startup has helped musicians is by curating specific playlists for listeners who are stuck in quarantine. This marketing strategy has brought a large amount of following to their carefully curated playlists and has allowed musicians to reach new fans more efficiently.
The physical, in person world is shutting down quickly, and most entrepreneurs and businesses will be looking for new ways to get their products in front of customers. Lost Boy Entertainment is exemplifying what it might take to continue to grow business during these unknown times.
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