Lady Charlotte Armstrong and the Making of Too Glam HQ
- October 7, 2021
When her TOO GLAM HQ product line releases, Lady Charlotte Armstrong will become the first entrepreneur to incorporate patented biodegradable diamond dust into a lifestyle product. In one of her podcast episodes, the ‘mompreneur’ discusses in detail what made her put together her favourite elements of Glam and Bling to make one disruptive product.
What is ‘Glam’?
When Charlotte has her glam on, she is confident. Nothing can lower her spirits. Not the five kids, not the two dogs. When Charlotte has her glam on, she is ready to face the world and tame it. Would it not be nice, she once thought, if everyone felt positive about themselves every day, like her?
It is this desire to share her joys that made Lady Charlotte start Too Glam.
The second component- Bling
There is nothing like too much Bling. Products containing ‘bling’ or items associated with luxury make people who own them feel glamourous. Bling is the enabler of Glam.
Then Charlotte went out on her little bling investigation. The results were stunning.
She was the first to discover that patented biodegradable diamond dust can be incorporated into shampoos and other self-care products.
In the following two years, she had the shampoo formula tested, and acquired signature fragrance rights to their upcoming scent “Obsidian’.
Glam on the Go
Too Glam HQ promises to deliver its lifestyle amenities to buyers for a monthly subscription. Customers get their glam without having to think about it. All the products contain biodegradable diamond dust and Too Glam’s unique patented fragrance. The ‘Glam pack’ consists of conditioner, leave-in conditioner, and shampoo. New products will be added to the hamper every month. Charlotte hints that such surprise additions may include fragrances to fashion accessories.
Motherhood vs Glam time- How does one Manage?
Mothers may often get limited glam time. Raising multiple kids can often make mothers too busy to take care of themselves. Keeping this in mind, Too Glam products are made with high quality, non-toxic ingredients. Parents can let their younger members of the family access Too Glam products without fearing adverse consequences.
Marrying Glam with Environmental Ethics
Being a mother, Charlotte acknowledges that parents must bequeath to their children a liveable planet. The use and overuse of toxic material like plastic may seem convenient at present but will have long term consequences that our children will have to bear long after we are gone. Charlotte maintains quality and ethical production standards
The Influencer Onslaught
Lady Charlotte stays in touch with the present generation through her oldest daughter, who is 17 as of 2021. What she has learnt from her is that the youth of today do not model themselves after mainstream fashion and cinema icons. Rather, they take their cultural cues from social media influencers of Instagram, YouTube et al. To keep up with this shift, Too Glam maintains an active Instagram and internet presence.
Too Glam HQ is set to drop its line of lifestyle products during 2021/22. For now, eager customers can keep up with recent developments through the Too Glam HQ app, available on Google Play and Apple App Store.