In an industry where there is constant competition, entrepreneurs need to have a standout brand to gain an edge in today’s market. The secret to success is for the brand to be peculiar enough to meet specific needs and offer valuable services to the people.
Over the years, Stephanie Caballero-Martin has been keen on solving period pains and menstrual cramps that women face daily. The mompreneur runs a brand that is dedicated to this cause. Tranquil Store’s brand is a health store that provides products to help ease symptoms such as cramps, back pain, and headaches.
Initiating Unique Ideas
Stephanie began her entrepreneurial journey by venturing into the idea of helping women live better lives. Due to biological factors, all women will experience menstrual pain at some point in their respective lives. Based on her experience as well, Stephanie endured the pains of menstrual cramps. She decided to come up with an initiative to help women manage these situations better.
“I’ve suffered from severe menstrual cramps, and I was told that after having children, it would be easier to manage. But this was certainly not the case for me after having my son. My symptoms became more unbearable. This led me to research, and I discovered effective means of easing these symptoms. This was the starting point of Tranquil. I wanted to ensure women accounted for and taken into consideration,” Stephanie shares.
Establishing a Standout Brand
So far, Stephanie Caballero-Martin and her brand have impacted the lives of many women since its establishment. The brand has constantly met the initiatives it was created for, and there is still room for expansion. Despite being a new company, Tranquil products have been beneficial to those who have tried them out.
“Tranquil is not just another company; we are an online health store that works on improving the lives of women by easing menstrual cramps. Our products are effective and work to help people,” She explains.
The budding mompreneur looks to make the Tranquil store even better and more global. She has set plans to start several women-centered initiatives and ideas to help women live stress-free lives.
Stephanie shared some of the plans as follows:
“I have goals to see Tranquil go international and more global. Also, I want to start forums about women and women issues, through a Ted talk”.
Stephanie Caballero-Martin is a unique example of how women can produce brilliant results through their ideas.
She would always advise people to go for their plans as long as they are dedicated to them. “Before I met my husband, I was nervous at the thought of owning a business. I believed that the market was too saturated and the thought of stepping out of the norm was unreachable for me. But with a lot of support from my husband and my belief, I don’t hesitate anymore about business ventures. It’s better to try and fail than to never try at all,” She advises.