McDonald’s has permanently binned a burger on the grounds that insufficient individuals were buying it.
The fast-food giant has affirmed that it has eliminated the McVeggie from its menu under two years after it was first presented.
“The McVeggie burger was removed from menus last month in response to changes in customer demand,” a spokesperson said.
The McVeggie was launched in 2019 to much fanfare in the wake of being advertised as McDonald’s first since forever plant-based burger.
It was made of a vegetable patty, cheese, lettuce, mayo and pickles in a sesame seed bun.
In any case because of the burger’s “cooking procedure”, Maccas said at the time of its release that it was “not strictly vegetarian.”
McDonald’s said that regardless of the burger being axed, vegetarian clients can still customise other items to meet their needs.
“A number of items on our menu can be customised to suit dietary requirements and preferences,” the spokesperson said.
“We are committed to listening to our customers’ feedback and are constantly adapting our menu to give customers more of what they want.”