Two of the world’s largest IT firms are collaborating to further the car industry’s digital revolution.

A multi-year technology partnership between Google and Qualcomm Technologies will use complementary technologies from Google Cloud, Android Automotive OS, and the Snapdragon Digital Chassis to create a new, standardized reference platform for the creation of generative artificial intelligence (Gen AI)-based cockpit solutions.

Gen AI-enabled in-car experiences, like as user-friendly voice assistants, realistic map experiences, and real-time updates to anticipate driver needs, will be developed using Google AI.

Google and Qualcomm Cooperation

According to Qualcomm Technologies, Inc.’s group general manager for automotive, industrial, and cloud, Nakul Duggal, the partnership will spur innovation and create state-of-the-art, Gen AI-enabled solutions.

In a news release accompanying the announcement, Duggal remarked, “[This} is a significant milestone in unlocking new possibilities for automakers and Tier-1 suppliers while empowering the industry to create safe and digitally advanced experiences.”

“We look forward to extending our work with Google to further advance automotive innovation and lead the go-to-market efforts leveraging our ecosystem of partners to enable a seamless development experience for our customers.”

Centered on Snapdragon

The tech titans intend to employ Qualcomm AI Hub and Snapdragon heterogeneous edge AI system-on-chips (SoCs), which make it easier to deploy AI models for speech, audio, and vision applications in the cockpit.

One of the main components of the technology partnership is a Digital Cockpit Development Framework powered by Gen AI. This would offer a modern digital cockpit experience that can be improved in real-time, along with an automotive-grade architecture that is upgradeable.

Customizable and responsive voice user interfaces and real-time driver updates utilizing Google generative AI employing edge improvements through Snapdragon SoCs will be made possible by pre-integrated Android Automotive Operating System (AAOS) software and services.

Google View

A single architecture for SDV development with vehicle-to-cloud infrastructure built on the core technologies of both businesses will also be presented.According to officials, this makes it possible to improve Google Cloud hosted automotive software development for Snapdragon platforms, which boosts developer productivity and shortens the time to market for AAOS platforms and services.

“The automotive industry is on the cusp of major transformation enabled by advancements in generative AI, automated driving solutions, and the ability to update software features throughout the platform’s lifecycle,” according to Patrick Brady, VP, engineering at Google.

“We look forward to extending our longstanding relationship with Qualcomm Technologies with this strategic collaboration to continue developing innovative solutions for software defined vehicles, and to showcase the power of co-innovation in propelling the future of transportation.”