Spotify has obtained Podz, a startup whose innovation creates see clips of podcasts, the streaming service has reported. Dissimilar to different services podcasters can use to manually make clips, TechCrunch says Podz automates the process of discovering key minutes from episodes using machine learning trained on more than 100,000 hours of audio.
The acquisition is pointed toward improving podcast discovery, allowing clients to peruse short clasps instead of 30-minute in addition to podcast scenes. Spotify says this will make it “easier for listeners to find the content they want to listen to, and for creators to be discovered and build a fan base.” Podz discloses to TechCrunch that clients on its platform commonly follow up to 30 web podcasts, up from an average of seven.
The acquisition follows Spotify’s subscription podcasting declaration, in which it would permit select partners to charge for access to their content. Despite the fact that Spotify isn’t anticipating taking its 5% cut of subscription income until 2023, in the long run it’ll have a direct financial incentive to urge its audience members to discover and buy in to whatever number podcasts as possible. Particularly since it’s presently rivaling Apple Podcasts’ own in-app subscriptions, which launched for the current week.
Spotify says it intends to coordinate Podz’ technology into its platform, and that some of the results ought to be apparent before the year’s end.