How to Minimize Chargebacks for Your e-Commerce

Chargebacks may be a great feature for customers as it helps easily undo mistaken payments. But it all happens at the expense of merchants who suffer money and reputational losses as chargebacks emerge. In addition, it’s heavily exploited by various online swindlers. With the right payment gateway, though, you can avoid most of them.

Preventing Friendly Fraud: Saving Money and Respect

The most unpleasant thing about friendly fraud is that banks are always ready to satisfy their customers’ interests, rendering you unable to protect yours. But you can take some measures to minimize the risk of these situations. 

·      Take care to avoid mistakes on your side. Double-check anything you ship, so the size, the color, and the model, in general, is what the customer ordered (if options are available). Track the delivery to stand your ground in a possible dispute. 

·      Make it easier for customers to contact you directly. In a perfect world, a human manager should be available 24/7 for customers to address any possible way: on the phone, via email or messengers, or with a web page chat. In reality, you may have a bot answer the most common question and only be bothered when an issue cannot be handled automatically.

·      Write your merchant descriptor better. After the transaction, the customer should receive a message telling where they made a purchase, what they bought, important details of the item (size, color, material, memory, whatever may characterize it), and so on. This will prevent the I-bought-and-I-forgot type of chargebacks.

·      Activate chargeback alerts. This will let you know instantly about chargeback claims, so you will have a chance to handle the problem yourself. Contacting the customer, you may remind them about what they actually bought, try to settle the misunderstanding between family members, respectfully refresh their memory, or offer an alternative solution.

After this, you may still have to make a refund. But this will not impact your reputation, so you will not enjoy greater transaction fees, credit card penalties, and other consequences of chargebacks happening too often. In addition, customers may appreciate your attitude and return to you for more purchases, making it a win-win situation in the end.

Preventing Criminal Fraud: You Shall Not Pass!

On the other hand, there are criminal chargebacks. They mostly happen as purchases are made from someone else’s cards using their stolen credentials. After the owner learns about it, they claim chargeback, and as these claims are satisfied, the merchant is on the losing side. This type of criminal chargeback cannot be resolved by good will. The best way to handle it is to detect potentially fraudulent transactions and decline them. How is it possible?

There are multiple levels of detection that can help to rate the riskiness of the transaction:

·      Details of the transaction itself. Is the CVV code correct? Does the delivery address match the street address of the card owner? Does the email look natural or randomly generated? These questions arising as one looks at a separate transaction can help first.

·      Transaction comparison. Do the details of this transaction match earlier ones? Did the street address change since the last time? What about purchases from multiple cards using the same street address, or vice versa – from one card to multiple addresses? Has anything changed in the user details? The KYC policy implies merchants can and even must store this data and may use it to compare the details and thus rate the chance of fraud.

·      Device fingerprinting. It’s like the previous step, but it also involves information about the device used to complete purchases. It compares the details within a transaction and between various transactions using the same device, the same card number, street address, and so on. This gives a new perspective, for example, when a purchase is made from an unusual location, from an array of devices instead of one, or to addresses that don’t match the location data. 

Think in Advance!

These are methods that reduce chargeback losses for your business to an acceptable level. To enjoy these benefits, you need to connect this service as you connect a payment system to your store. So, when you think about accepting payments online, you better care about safety as well and check what they can offer.

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Manny Garcia: From ground zero to becoming a hugely successful entrepreneur

When you’re desperate for cash, it’s easy to cut corners, compromise your values, and deliver an inferior product or service. A businessman who can focus on the ability to live up to his visions from start to finish is the one that will thrive longest and shine brightest. 

The successful serial entrepreneur, philanthropist, and now a multi-millionaire, Manuel A. Garcia (Manny), came from humble beginnings. Some businessmen start in industries that are popular, appreciated, and admired. Others have to put on rubber boots and wade through the mud. Born in New York, raised in the Dominican Republic, and eventually migrating to Miami, Garcia, a high school dropout, has established himself as an industry leader in the automobile, E-commerce, real estate, and clothing industries. Garcia worked his way from one business to another, not merely sitting back and reaping the rewards of past successes but banking on the experience to start new ventures. “As a philanthropist, my mission is to empower the youth and give back in a major way so that I can teach them that with hard work and dedication, anything is possible,” he says.

Garcia had no education, spoke little English, and was dead broke. Gaining financial freedom for the sake of wanting a better life for his family is what pushed, motivated, and inspired him to keep going. For Garcia, success is “having the freedom to live life on my own terms while being able to give back and help others.” At the age of 14, Garcia walked several miles to buy supplies at a local Walmart with only $55 to his name and then went door-to-door to wash cars. Now, Garcia is the co-founder of not one but multiple 8-figure businesses. He’s truly stood the test of time.

Thankful for every opportunity he has been blessed with, Garcia attributes his success to all the hard work and dedication he put in over the years. His story is an extraordinary tale of rags-to-riches, an anecdote of a lone hero battling overwhelming odds.


The Quality of E-Commerce Marcello Cantu has Constructed is Unmatched

E-commerce, which can be worked out from laptops, tablets, or smartphones, can be regarded as an online equivalent of shopping for mail-order catalogs. Via e-commerce sales, including books, music, plane tickets, and financial services such as stock investing and online banking, almost all imaginable products and services are available. At “Project Wifi,” Marcello Cantu and his team have tapped into the most popular online marketplace in America to sell via e-commerce nationally and globally, and they’re looking to help you do it too.

Project Wifi” CEO Marcello Cantu wants them to be recognized for giving their customers value and results. They are a consulting firm for e-commerce. With over 80 staff, they run and scale e-commerce stores for consumers. They’re doing all the work for you and making it super easy to obey. To get the store up and rolling, the only thing needed is the initial money.

It becomes a passive income source for the owner once they have the e-commerce store up and running to the fullest capacity. Not investing in “Project Wifi” seems almost stupid since it will be a source of income for the remainder of your life. They care about their client’s success and will not quit until you are pleased with your investment.

E-commerce, especially if you’re trying to do it alone, can be a scary realm to navigate. Luckily, to help handle the whole process, Marcello Cantu and “Project Wifi” are here. If the only thing that’s being traded for money in your life is time, you’re making a mistake. Today, more than ever, there should be evidence that a source of passive income is essential in everyone’s lives. You could be left hanging to dry at a moment’s notice without it. Marcello Cantu and his team over at “Project Wifi” have built something beautiful and want others to benefit as well. They’re changing the game for years to come.

Follow Marcello Cantu on Instagram here.

Check out Project Wifi’s Website here.


Facebook Employees Caught Giving Portal 5-Star Reviews on Amazon

Facebook Portal was an endeavor by the world’s biggest social network to discover a place into your home and play a fundamental job in communication with friends However, so as to accomplish that goal, it turns out Facebook employees have been endeavoring to support the device with fake reviews on Amazon.

Tech columnist Kevin Roose on Thursday published a tweet that appeared to indicate show fake Amazon surveys posted by Facebook employees on the Facebook Portal posting on the e-commerce site. The surveys all accompany five-star ratings and the general population connected to them just so happen to have the same correct name of Facebook employees.

There are around 100 five-star surveys on Amazon’s Facebook Portal listing, and something like three of them are from people with precisely the same names as Facebook employees: Tim Chappel, Javier Cubria, and Oren Hafif.

Over at Facebook, a person named Tim Chappel is the head of supply chain and vital sourcing of AR/VR products. An person named Javier Cubria is a Facebook event marketer and Oren Hafif is a security engineering manager at Facebook.

Strangely, Amazon lists the reviews as “verified purchases,” which means every one of the three people suspected to be Facebook employees really purchased the Portal on Amazon.

Facebook executive Andrew Bosworth tweeted after the reviews were found that the surveys posted on the site were “neither coordinated nor directed from the company.” He added that Facebook would ask the employees to take down the reviews. They’ve since been removed from Amazon.

Altogether, there are 160 surveys of the Facebook Portal on Amazon. We put the reviews through Fakespot’s search engine, which analyzes whether client surveys can be trusted. The listing got a Fakespot score of D and found that the reviewer design proposes there’s “high deception involved” in the surveys. Only 54 percent of the surveys are regarded “reliable.”

We reviewed the Facebook Portal last year and gave it a score of 2.5 out of 5, or a “Meh” rating. At least for now, we don’t recommend it.