The owner of the social media company, Elon Musk, stated in a tweet on Saturday that a Twitter video app for smart TVs is “coming.”
This move would be consistent with the company’s new plans to concentrate on expanding video content on the platform.
Musk replied, “It’s coming,” to a tweet that suggested the need for a Twitter video app.
In a Thursday investor presentation, Musk and Twitter’s new CEO Linda Yaccarino discussed the company’s plans to focus on video, creator, and commerce partnerships to revive the social media company’s business beyond digital advertising.
Reuters reviewed the investor presentation.
According to one slide in the presentation, vertical video consumed more than 10% of Twitter time.
Tucker Carlson, who used to host Fox News, started a new show on the platform called “Tucker on Twitter” earlier this month. A person who is familiar with the situation told Reuters that Twitter wants to sell sponsorships and ads alongside videos from Carlson and other content creators.