Twitter propels its first subscription service “Twitter Blue”
- June 5, 2021
Twitter declared on Thursday the launch of Twitter Blue, the organization’s first subscription service intended for power clients willing to pay a monthly fee for exclusive features.
It’s the organization’s first attempt at a subscription business model and could enhance Twitter’s revenue streams. Advertising makes up over 86% of Twitter’s income, as per its first-quarter earnings report.
Shares of Twitter shut down 0.26% on Thursday.
The service is carrying out to clients in Canada and Australia respectively for $3.49 and $4.49 in local currencies per month. The organization didn’t say when Twitter Blue will open up for U.S. clients.
The social media organization set goals earlier this year to speed up the speed at which it launches new products. It desires to arrive at 315 million monetizable daily active users before the finish of 2023 and double its annual revenue to $7.5 billion before the finish of 2023.
Twitter Blue clients will get an Undo Tweet feature that permits them to set a customizable timer of as long as 30 seconds to reclaim a tweet on the off chance that it should be fixed. The feature isn’t exactly an edit button, a feature often requested by clients, however it will permit subscribers to preview what their tweets resemble and change them before they’re published.
Different features include:
Bookmark Folders so clients can organize tweets they save.
A Reader Mode that makes it simpler to read long threads.
The option to customize the Twitter app icons on their phones.
Access to color themes for the Twitter application.
Dedicated customer support.