Two Ways to Improve Product Visualization

Two Ways to Improve Product Visualization

Nowadays, when you try to sell products, the kind of stand you display the product on, the scenery at your shop, and the lighting in your store matter much less than they used to. What matters way more nowadays is the way you display your products online, the way you visualize them on ads, online stores, and social media pages. Sadly, product visualization is not a commonly learned skill, and a lot of business owners still struggle with the basics. That’s why in this article, we’ll go through a multitude of ways we can improve the product visualization in your digital efforts. 

#1 Calculate the ROI of Product Visualization

Product visualization isn’t cheap, especially if you get a professional agency like to do it for you. The result is truly amazing: breathtaking design with good lighting, coloring that makes customers want to purchase your products. But is it worth it? You have to consider the cost and compare and contrast it with the amount of return on investment you generate from using CGI and advanced product visualization techniques. 

It is good to start implementing the changes step by step in small doses — this prevents you from overinvesting, where you’ll sink in thousands of dollars into product visualization without seeing any tangible benefits. It is best to approach product visualization in bite-size steps where you transform parts of your promotional materials, online ads, website, and see how much of a positive effect it has and then proceed with more product visualization. This approach helps you improve the way you approach product visualization by investing in what works and divesting in what doesn’t.

#2 Learn the Different Types of Product Visualization: Their Strengths and Weaknesses 

There are multiple ways to visualize a product, and you should learn about each type and their strengths and weaknesses so you’re better prepared to make the right choice: 

  • Pure CGI: here you have the most freedom. You recreate your products in computer modeling software from scratch. This allows you great freedom as you can be as creative as you want. It isn’t without downsides, however: since you completely rely on computer modeling from scratch, you spend considerable time and money designing the models. It is generally much more expensive than the alternative. 
  • Traditional photography with a light tech touch: product visualization doesn’t have to be digital. If you have a passion for photography, you can create visuals for your products yourself. Remember to have a professional scene set up with accurate lighting if you want your pictures to look good. You can then feed these pictures into a computer and lightly touch them up to make them look better. You have almost no creative freedom with this mode however, you’re limited by how your products look mostly. 
  • Hybrid: a hybrid approach will use photo and video feed to construct a preliminary prototype of the product in 3D which you can import into other 3d modeling software to edit and improve. This gives you more freedom than the traditional route, and it costs less than a pure CGI reconstruction because half of the job is done by cameras, which is faster and cheaper.