When even the global pandemic couldn’t stop her from thriving: Aparna Singh, a successful online business entrepreneur

When even the global pandemic couldn’t stop her from thriving: Aparna Singh, a successful online business entrepreneur

Thriving businesses need a strong backbone, the Global pandemic has surely unfolded its adverse effect on businesses, but she kept her hopes high and her focus undeterred to fight the obstacles at hand.

The global pandemic was not easy for anyone. All types of businesses face immense problems to even survive in the era. The continuous falling of demand made it difficult for the firms to survive. This brought up excess mental breakdown amongst the businessmen.

Though it wasn’t easy the only option to be chosen was to never give and keep trying as you never know what’s waiting. So did Aparna do. Keeping her hopes high and faith in herself she kept on trying to maintain her business.

Speaking of her business, Indian Goddess Boutique deals in luxury designer bindis, accessories, and brand-new swimwear collections, inspired by Indian fabrics and fashion. The authentic collection of her bindis and jewellery speaks about her brilliant design ideas and excellent detailing for her craftsmanship.

The USP that sets her brand and works apart is the intricate details on her bindis. Ever since we’ve seen bindis in the market or it came into being, not much attention was given to its embellishment and design. But here in Indian Goddess Boutique, you will find the artistic features a bindi can show on itself, given by Aparna. Not just this makes it stand out from the crowd, but the ease they provide for the application of that one small accessory and the packaging is marvelous. This alluring range of bindis comes in luxury packaging that leaves an everlasting impact as it is said about the first eye impression. Other than the eye-catching factor, it comes with convenience as it includes tweezers for precise application and glue for further application of the one-time used bindis.
Aparna’s designs and her love for Indian fabric is heavily influenced by her Indian lineage. She launched her swimmer collection keeping the preference and comforts of clients as a priority. Talking from her fabrics to her designs to comfort, her collection has appealed a lot across the globe. This overwhelming response to her business has helped her to evolve.

By bringing the Indian goddess boutique into being, Aparna has truly brought out the aesthetics of being an Indian at heart. Her way of showcasing the love towards the heritage of her country through her work has redefined the landscape of beauty and fashion that is not just a treat to the eyes but a lot more to the spirit as well. Her products have also paved their way in several tv shows, movies, music videos, and worn and has earned recognition by successful models, music artists, and influencers. This overwhelmingly positive response has only helped her business to evolve with innovation, integrity, and grace.

Instagram handle: https://instagram.com/aparnaofficial?igshid=15sv4sv3su8ec

Web link: https://www.indiangoddessboutique.com/