Personal branding is one of the most powerful and pivotal strategic actions that one can take when it comes to marketing. It’s a growing process of establishing, developing and managing your profile in the mind of your target audience positioning yourself as the ‘expert’ go-to-person for a particular area of interest. Personal branding is most effective when building connections, trust, and networking in different industries. As Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room.”
What Platform is the Best?
Picking the best platform solely depends on your target demographic and what’s yielding results for you! Pinterest is statistically female-oriented, Snapchat has a younger demographic, and Facebook has a broader reach with its audience- at the end of the day, testing initially on one or two platforms at a time is highly encouraged when choosing your own best platform.
How Can You Improve Your Personal Brand?
1) Figure Out Your Purpose!
Brand purpose is essentially deciding how you’re going to add value to your target audience. You have to build yourself up as an authority in your Industry. Some of the ways to achieve that are genuinely providing value, being honest and transparent, engaging, and translating all of that to content on social media platforms.
2) Develop a Social Media and Content Strategy
A personal brand is only as big as the audience who recognizes it. The ultimate goal is that high brand recall just from seeing your personality; social media strategy and content strategy should always go hand in hand. Most of the best content will be based on your experiences, knowledge and your expertise. A plan will help you through this strategizing process. Building your social media personal brand can be time-consuming, so there are tools like Hootsuite that can be implemented to automate your social media posts and ultimately save you time and money.
3) Start Talking Even When Nobody is listening.
Start posting content even if your followers or friends count is zero. People want to see evidence that you’re worth engaging with before they engage. It’s a full process remember that testing through this gets you data of your future target demographic. Keep on going!
4) Grow your network!
Your personal brand will attract like minded people which ultimately can be very helpful for your brand and your business. Remember that you need to hang out with the right people. Networking and socializing is all about helping each other! It doesn’t matter where you stand on the ladder, always remember that putting time into building your personal brand will help you stand out from the crowd in your industry. Given, a personal brand will take time to implement and execute; when you start delivering consistently, you will see feedback from data and from there have the ability to pivot to launching your campaigns in a better position. Your name is your greatest asset and will stay with you for the rest of your life. The stronger your personal brand, the better chances you have for a stronger demand for your services. BLVCK Sheep Media, based in Beverly Hills knows the power of personality branding first hand after working with some of the biggest brands across industries and growth hacking their way to multiple figures in revenue for these brands and personalities.