Why Luke Acree Gets in the Trenches with His Team
What does your company do?
Reminder Media is a sales and marketing company that helps small business owners keep in touch with their database of clients and prospects. 50% of all leads are never nurtured, which means businesses are throwing money down the drain by acquiring leads they never follow up with. But when businesses do try to follow up, their systems are too complicated. So we provide three things: one, we provide them with the highest quality marketing touchpoints, so they can send out the best follow-ups to their clients. Two, we automate their marketing systems so that they don’t have to worry about how often to reach out or what to send. Three, we are a relationship-focused business that provides true ROI. At the end of the day, we want to make sure customers get the return-on-investment they need from their marketing.
What are some of your biggest accomplishments?
I’m really proud of when we made the INC 5000 for the fourth year in a row. But going deeper than that, I’m proud of two things. I’m proud of building out our sales team. We went from basically no callers on the phone to over 100 and had to figure out how to take our business from outside face-to-face sales to this inside on-the-phone sales focus. The other thing I’m proud of is that I’ve been in the trenches since I joined the company. I did sales calls to teach my team how to do them. I worked with clients to teach my team how to handle them. I’m proud to have been this hands-on through the entire process.
How do you define success?
Success is freedom. It’s getting to do the work that makes you happy and having choices in the work you do.