Apple, Nissan talks on building autonomous vehicle finished after a disagreement on branding
- February 15, 2021
Apple Inc moved toward Japan’s Nissan Motor Co Ltd in recent months about a tie-up for its autonomous car project, however the discussions finished after contradiction over branding, the Financial Times announced.
The contact was brief and the conversations didn’t progress to senior management level, the report added, referring to individuals informed on the matter.
The discussions floundered after the iPhone producer asked that Nissan make Apple-branded vehicles, an interest seen as viably making the automaker simply a hardware provider, the newspaper announced.
Delegates for Nissan and Apple were not quickly accessible for comment.
Reuters revealed in December that Apple was pushing ahead with autonomous car technology and meant to create a traveler vehicle that could incorporate its own breakthrough battery technology as early as 2024.
Information on the methodology goes ahead with the impact points of Hyundai Motor Co’s declaration that it is not, at this point in talks with Apple on autonomous electric vehicles, simply a month after it affirmed early-stage talks with the tech monster.
Apple and Hyundai had first begun to discuss a car partnership in 2018, an individual acquainted with the matter has said however progress was hampered by the South Korean automaker’s reticence towards working with outside organizations.