Interview with Personal Branding Expert G Gulati

Interview with Personal Branding Expert G Gulati

G Gulati is the expert on personal branding and brand engagement- he’s also the author of the personal branding book “I’M A BRAND” and brand engagement book “The Power of Brand Engagement”   If you have questions about personal branding or brand engagement, Gulati is the one you want to answer them.

What is personal branding?
Personal branding is a powerful and effective series of strategies that can transform how the public perceives you. If correctly applied, it can redefine your identity and make you more appealing. It can maximize your potential to attract new attention and become an opportunity magnet.

What does a personal branding consultant do?
A personal branding consultant gives you a non-bias view of your personal brand, helping you understand your uniqueness, position your first mover advantage and enables you to become industry influencer.

What are the benefits of building a personal brand?Personal brand makes you opportunity magnet. That’s because personal branding position you as an expert of your industry, every time your target audience search for a solution – they find you, they know you can help, they can trust you because your personal makes this happens for you.
A few benefits that personal branding can offer you are:
People trust you more
You have a much higher perceived value
You are differentiated from the competition
You are always authentic
You are known as an expert in your field

Can you share some tips for building a personal brand?
Building your personal brand is all about managing to bring out the best. So the key is to go for those particular strengths and manage to highlight them. You need to make sure that you are authentic and that you are going to inspire others with what you show.

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