Shonda Rhimes broadens manage Netflix, adds feature films and gaming to agreement
- July 9, 2021
Shonda Rhimes is staying with Netflix.
The Bridgerton executive producer has expanded her partnership with the streamer.
The deal, which expands the multi-million dollar deal she signed in 2017, covers Rhimes, her production organization Shondaland and her producing partner Betsy Beers.
Notwithstanding TV, it will cover include films just as likely gaming and VR content. The deal additionally incorporates a branding and merchandise deal for Shondaland, which will add live events and experiences.
Rhimes move into include films is definitely not a gigantic astonishment; she began her career as a screenwriter, writing Crossroads and The Princess Diaries 2: Royal Engagement and she has additionally talked up her interest in directing features.
The move into gaming is really astounding, however Shondaland has been expanding into new regions, especially its move into audio and podcasting and Netflix executives have recently been prodding more moves into the gaming space.
As far as live events, the two organizations have effectively begun this with a Bridgerton experiential event in the UK being set up in partnership with Secret Cinema in November.
The streamer is likewise investing in and giving the financial and technical infrastructure to reinforce diversity programs to expand industry workplace representation for underrepresented groups both locally and in the UK.
It comes as Bridgerton’s second season is presently in production and the regime drama has effectively been renewed for seasons three and four. Deadline recently uncovered that a restricted series dependent on the origins of Queen Charlotte had additionally been ordered.
Shondaland’s slate additionally incorporates Inventing Anna, which will star Julia Garner, Anna Chlumsky, Katie Lowes, Laverne Cox and Alexis Floyd and will be released in 2022.
The organization’s documentary Dance Dreams: Hot Chocolate Nutcracker chronicling choreographer and director Debbie Allen launched on the service in November 2020.
Grey’s Anatomy and Scandal maker Rhimes left her long-lasting home of ABC Studios in 2017 and there was a lot of talk in recent months concerning whether the author and producer would remain at the streamer after her initial four year deal or regardless of whether others could tempt her somewhere else.
“When Ted and I decided to break the traditional network TV business model to move Shondaland to Netflix, we were both taking a leap into the unknown. Today, Shondaland at Netflix is creatively thriving, profitable as an asset and engaging audiences around the world with stories that fearlessly challenge viewers and keep them highly entertained all at once. Ted, Bela and the entire team at Netflix have been tremendous partners during every step of the process, supporting my creative vision and showing a continued dedication to the innovation that has made Netflix such a powerhouse. The Shondaland team and I are thrilled and excited to be expanding our relationship with our content partners at Netflix,” she said.