Why digital marketing is important for business and necessary, words from Alireza Naghizadeh, successful Iranian manager and entrepreneur
- November 12, 2021
Cost-effectiveness of digital marketing
Digital marketing is significantly cheaper than other marketing methods. The cost of different marketing tasks varies according to what you do; But in general, the cost of advertising in digital marketing is lower than other types of marketing.
Therefore, using online marketing methods is very cost effective and also provides a basis for your return on investment. Because, for example, you do not have to spend a lot of money to run a campaign. Compared to some traditional methods, which allow your business to grow, running a PPC campaign or social media advertising campaign does not cost much. According to Google, companies that use digital marketing strategies have 2.8 times more revenue growth and a brighter golden future.
Easy access to people
As the Internet grows, more and more people are spending their time online. Today, more than 7.7 billion people worldwide use the Internet. Searching for information, exploring social media and shopping online for products has become an integral part of everyday life. For example, if we want to target a 24- to 26-year-old woman who is interested in fashion jewelry, and who lives in Mumbai and has just gotten engaged, we can target her exactly with digital marketing. This is the beauty and charm of digital marketing, we can target exactly the people we want.
Many of your customers are online, and this highlights the importance of digital marketing. They are browsing the web and looking for products or services like the services and products you offer. If you do not operate online, you will lose this part of your customers and lag behind your competitors.
Because your competitors are also active online!
If you are still wondering why digital marketing is important, my other answer is that your competitors use this marketing method! Many of your competitors are already enjoying all the benefits of digital marketing for their business. They have created their social media accounts, designed their website for search engines, and done click-through ads for their purposes.
This in itself is one of the important reasons that makes the importance of using digital marketing clear to you. If you want your business to compete with others, you must not neglect the things that make your competitors profitable. To compete with competitors, you need to invest in digital marketing