Why digital marketing is important for business and necessary, words from Alireza Naghizadeh, successful Iranian manager and entrepreneur

Cost-effectiveness of digital marketing

Digital marketing is significantly cheaper than other marketing methods. The cost of different marketing tasks varies according to what you do; But in general, the cost of advertising in digital marketing is lower than other types of marketing.

Therefore, using online marketing methods is very cost effective and also provides a basis for your return on investment. Because, for example, you do not have to spend a lot of money to run a campaign. Compared to some traditional methods, which allow your business to grow, running a PPC campaign or social media advertising campaign does not cost much. According to Google, companies that use digital marketing strategies have 2.8 times more revenue growth and a brighter golden future.

Easy access to people

As the Internet grows, more and more people are spending their time online. Today, more than 7.7 billion people worldwide use the Internet. Searching for information, exploring social media and shopping online for products has become an integral part of everyday life. For example, if we want to target a 24- to 26-year-old woman who is interested in fashion jewelry, and who lives in Mumbai and has just gotten engaged, we can target her exactly with digital marketing. This is the beauty and charm of digital marketing, we can target exactly the people we want.

Many of your customers are online, and this highlights the importance of digital marketing. They are browsing the web and looking for products or services like the services and products you offer. If you do not operate online, you will lose this part of your customers and lag behind your competitors.

Because your competitors are also active online!

If you are still wondering why digital marketing is important, my other answer is that your competitors use this marketing method! Many of your competitors are already enjoying all the benefits of digital marketing for their business. They have created their social media accounts, designed their website for search engines, and done click-through ads for their purposes.

This in itself is one of the important reasons that makes the importance of using digital marketing clear to you. If you want your business to compete with others, you must not neglect the things that make your competitors profitable. To compete with competitors, you need to invest in digital marketing


Rohit Mehta’s Digital Gabbar is a Penthouse of Knowledge for Upcoming Digital Marketers

We are all aware that the internet has overtaken our lives in recent years. For the majority of our stressful circumstances, we turn to the internet. Even businesses are aware that the majority of their target audience is present online. Digital marketing has developed into a fascinating notion. It, without a doubt, is less expensive and more efficient than conventional marketing. It is one of the simplest ways to sway your target audience. However, one must keep in mind that digital marketing is a very new sector, and few people have experience in it. Rohit Mehta, having assisted numerous firms in maintaining their internet presence, is one of the known experts in the sector.

Rohit Mehta started as a blogger and then improvised his skills to become a Digital Marketer. When Rohit began his job in digital marketing, he had no prior experience in the area and also had no one to learn from. He browsed through the internet for hours to dig out needed information. He used to take both paid and unpaid classes to educate himself about digital marketing. Slowly, he started applying everything he had learnt. He has put forth a lot of effort to get to where he is now. It is rather tough to isolate useful information from a sea of junk on the internet. He says he knows the problems of new businesses who do not know where to look for the knowledge they need and that many people get lost in the big internet ocean. He understands what they are going through since he remembers how difficult it was for him to start blogging. Initially, he was lost too. He built ‘Digital Gabbar‘ in the hopes of assisting others in finding all pertinent stuff in one spot.

Digital Gabbar is well-known for its abundance of content. Users are not required to pay for the material they consume to obtain knowledge. He aims to assist individuals in learning about blogging, marketing, and other topics. The staff behind the scenes is made up of professionals rather than novices. These industry experts do their job exceedingly well and collaborate with uprising digital entrepreneurs to provide readers with value. The company interviews successful entrepreneurs and business people to present the readers with insights into their lifestyles. In addition, these interviews contribute to the visitor’s knowledge while also helping them understand their hardships and struggles. His passion, enthusiasm, and eagerness to learn about digital marketing led him to become an industry specialist over time. By cultivating a positive image, Rohit has assisted businesses and entrepreneurs in achieving success in the digital market.

Furthermore, Rohit began another venture for people who lack platforms for growth. He started working on a project named “Indian Gabbar“. The objective and mission of this website are to assist people in promoting their personal or company brand through blog posting. The company helps you engage with a wider spectrum of audiences. It enhances the self-esteem of young individuals who are experiencing little or no advancements in their careers.

Rohit is an inspiration and a path-maker for the upcoming Digital Marketers and Entrepreneurs.


5 Reasons Why Businesses Must Outsource Their Digital Marketing Needs to Experts

In this day and age, digital marketing is no longer just optional. It is a must. With the current digital business landscape and the way the pandemic forced consumers to lean more heavily on technology, businesses that fail to adapt are doomed to fail. The internet changed consumer behaviour at a fundamental level, and there is no going back.

Hiring a professional like Online Marketing Gurus Digital Marketing Agency is the best option for business owners who want to stay competitive. It offers many advantages and some of which are discussed below.

1. Make the Most of Your Marketing Budget

When it comes to digital marketing, you have the option to do everything in-house or leave it to the experts. In terms of your marketing budget, outsourcing this part of your campaign will generally be more cost-effective than launching it yourself.

First off, digital marketing agencies are contractors, which saves you the recurring costs of paying for wages, benefits, and taxes that come with having additional full-time employees. Second, you won’t have to invest in online marketing tools that are essential but come with hefty price tags.

2. Access to Experts

Digital marketing is a complex task that involves a wide range of skill sets and the most advanced tools. It is something that would take a lot of time and resources for any business to implement.

Industry experts like Online Marketing Gurus Digital Marketing Agency will already have the skills and experience needed to develop and implement a successful campaign. They will have worked on countless projects and have a good idea about what methods will best fit your unique business goals.   

3. Stay Updated With Current Trends

Consumer behaviour is always changing due to technological advancements and emerging trends. That is why marketing, especially digital marketing, will always evolve. Digital marketers are always under pressure to adapt and come up with new ways to stay connected with the target audience as their needs change.

This level of flexibility and adaptability is hard to achieve for any business that does not specialize in marketing. In contrast, specialists have a laser focus on the ebbs and flows of digital marketing, allowing them to stay updated with each new emerging trend. 

4. Scalability

Another advantage that comes with outsourcing your digital marketing needs is the ability to scale up, or down your marketing efforts, depending on the situation you are in.

If your business is growing, you can easily ramp up your campaign without having to think about where to get the skills and other resources needed to get it done. All you have to do is discuss it with the agency representatives, and they will take care of the rest. If you need to scale down, you do not have to worry about how resources are wasted on tools and skills that are not needed for the time being.  

5. Focus on the Operations

Most business owners are good at running or managing an operation. However, not many of them have the skills and experience to develop and run a digital marketing campaign.

Outsourcing this part of the business allows you to focus on the operations and do what you do best. You do not have to think about training new team members or looking out for the latest online tools. This level of freedom will help you create a better product or service, which will drive business growth even more.

Author Bio: Ester Adams is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things


What Role Does Digital Marketing Play in Business Growth? – says Govind Dhiman

“Small to medium-sized businesses use new technological innovation and evolution to do whatever they can to maintain reality for the rest of humanity,” says Govind Dhiman, CEO of Digi Hind Private Limited. Brick and mortar businesses are transitioning their business models to an online model or extending their marketing efforts by digital marketing campaigns to capture a rising and highly lucrative Internet marketplace.

According to him, companies that use digital media outsourcing and technologies have the best chance of surviving, thriving, and even growing in the digital world. Entrepreneurs and businesses may focus on more profitable operations, such as routine tasks that are expensive and do not add value, by using digital outsourcing. In this sense, there are several and measurable short- and long-term benefits of digitally externalizing accounting. Improved client engagement and internet media driving are two further advantages in digital marketing.

-The ability to maintain communication with prospects independent of their gap

-Costing accuracy

-Simple brand recognition and loyalty

-Controlling marketing reactions and efforts promptly

-However, no digital marketing strategy would perform perfectly or well.

Digital marketing’s online replay norm.

The days are gone where business owners believed that digital media was just for global corporations and large corporations with the financial resources to launch an online marketing program.

Small companies also have more options to outsource their digital ads.

Rather than the traditional method, this method is more cost-effective.

Small businesses have little resources and funding. Digital Marketing presents them with a more robust and cost-effective marketing network that produces outcomes.

Digital Marketing Conversion

Business products and internet resources measure effectiveness through the percentages of income traffic converted into leads, customers, or purchases, based on the website’s expected objectives. Without conversion, the traffic is 0, and your advertisement challenges would skyrocket.

Assisting you in making more money

Higher conversion rates achieved by effective digital marketing campaigns generate long-term revenue for you and your business.

Communication with target markets is made possible.

Digital audiences embrace traditional marketing networks due to the potential of internet marketer networks to engage with specific customers in real-time. When consumers bond with your brand, they expect to be involved in various ways.

Branding is built on reputation.

The opportunity to cater to focused traffic is digital marketing’s strength. These people are generally eager to learn more about your company, products, or facilities, and they might be interested in purchasing what you have to offer. Giving what you promised will help you build a closer bond with your target group and convert them into paying consumers that return and interact with your website more often.

The public’s belief in ads

Genuine consumers who already purchased or utilized a particular brand or organization for a product or service include social network signals, social evidence, and testimonials. The higher the accuracy of these social cues, the higher the trust levels of the intended population – most likely users.

People are encouraged to do well.

Suppose social signals and testimonials help instill confidence in targeted markets. In that case, digital marketing employs effective strategies that encourage individuals to do the constructive actions that your brand or organization wants them to take.

The web consumer is fully controlled and continues to convert to leads or purchases. Since they are not forced to convert, digital vendors may use innovative and imaginative ways to encourage conversion by calls to action.


To take maximum advantage of digital marketing, it will be beneficial if you learned marketing in a company strategy degree. After all, staying on top necessitates progress.

“With today’s influence in digital marketing, you must consider how you will leverage it in your career. So, in order to excel in the business now and in the future, search for training and experience. If you want to take full advantage of digital marketing opportunities and grow your company, outsourcing to a digital marketing agent makes sense”, says Govind.


Social media through the eyes of professionals

Anna Kokhanets @annakokhanets is the co-founder of a digital marketing agency “Dmc center”. Anna specializes in online reputation and content marketing is currently working on a book about digital branding.

Isn’t it great to have awesome social media accounts with great visuals, killer content and videos covering hot and trendy topics? Isn’t it a dream for any business to have your potential clients see you every day? They may even like you enough to recommend you to someone before becoming your clients themselves.

This is what it’s all about. Transparency. Honesty. Genuine connection.

This requires a real team effort though.

Marketers will create the target audience profile and devise the strategy. Strategy plays a huge role in how successfully you can market your business as it gives you an understanding of who your customers are, what makes them tick, where they spend their time and how to reach them.

Copywriters will write a media plan and articles based on your unique business cases and area of expertise.

Photographers will take care of the visual message you’re sending. That’s right. Photos should send a message. If I say “I’m Anna. I’m a photographer” – the audience will expect to see a woman with a camera and a tripod. Likewise, if, let’s say, you’re a lawyer, you have to be dressed accordingly for professional photoshoots (a suit and tie is the way to go). However, it’s a good idea to mix up “professional photos” with more light-hearted lifestyle content.

Designers will add the “special sauce” to your photos making them appealing to the clients’ eyes.

Stories makers will create great stories using audience engagement tools and help you gain leads and increase sales
targeting specialists will set up ads on specific stories and posts and bring you more profit along with more clients

I will soon be releasing a book where I will be giving a detailed walkthrough on how to succeed in the modern-day online space. As a co-founder of the first content management system in Ukraine and an SEO specialist with over 10 years of experience, I leveraged all of my expertise as a marketer and business owner to create a book that will be useful to all business owners, from aspiring to experienced.

Want to learn more about what makes clients buy (or reject) your products and services?

As the owner of the DMC center, I can guarantee top-level service from the DMC center leading experts.

If you’re interested in finding out more about how to grow your brand, you can visit the company website


Gabe Adzich: Successful Entrepreneur & Founder of Kaff Coffee & Prism XR

The world is not always about rainbows and sunshine. There are various forms of darkness such as conflict, failure and difficulties along the way. Life is full of ups and downs. Many times in life, there will also be problems. What you decide to do with these difficulties is what defines you. Whether you fall or become strong, it is going to determine the stage of your career and life. One person who has overcome all the struggles in his life and now has a successful career is Gabe Adzich.

Gabe Adzich, based in Los Angeles, is the founder of KAFF Coffee and PRISM XR. Gabe Adzich has also been a professional basketball player in his school and college. PRISM XR is an augmented virtual reality agency. In which a lot of people have been added to you and they are also working with 500 companies. Gabe Adzich is partnering with a Muscle Milk founding family which he is launching soon.

When Gabe Adzich was playing basketball for TCU, he had a new campaign to grow his love for the sport and join the industry. He decided to cut short his basketball career and follow his passion to join the industry. And who gave his name from the industry and as a successful businessman, he appeared before the country and the world. Gabe Adzich is a successful entrepreneur. He is interested in training even more people from his enterprise experiences.

Gabe Adzich is a self-made man and a famously successful businessman. A successful entrepreneur always needs excellent strategies as well as insight into customer behavior and sales. However, these are not always best without qualities such as firmness, and flexibility. Gabe Adzich went through many ups and downs in life to make the enterprise successful and functional in a widespread capacity. But Gabe Adzich has a gathering of thinkers in mind to generate new ideas and maintain creative solutions to each other in the spirit of a genius, in addition, Gabe Adzich also helps others so that people To create creative images that only an entrepreneur like Gabe Adzich can do. Be sure to follow the most effective way suggested by Gabe Adzich to stimulate your mind to think outside the world so that you too can become a successful entrepreneur.


Sumit Kumar Mishra – The Tech, Food and Lifestyle Blogger | Founder of True Gadgets, Trend Flavors and Trends Column

Sumit Kumar Mishra has merged his creative artistry with his technical and technological brilliance and is emerging as a promising contender in the booming world of Blogging and Digital Marketing.

Money from the starting has run the world, People always fused their skills with some labour to carve out money. The ways of earning wealth and fame have always been a subject to change with the developing world as everyday something new is there is the market.

Nowadays, the Internet is the king’s way to Influence other or to be Successful. If one can research about something on internet related to earning, the one can easily opt few options from them and will start some earning, if he is patient and hardworking. Although each one of us operates the internet, it’s about the ones who run through it and guide themselves toward success. One such name amongst the youngest pacesetters is Sumit Kumar Mishra (known as skmfcb in the digital world).

He is a Tech, Food and Lifestyle Blogger. Sumit owns blogs like thetruegadets, trendflavors, trendscolumn and etc. As a Tech Influencer, he has worked with some renowned brands like Vivo, Oppo, MG Motors, One Plus, Citroen, Coolpad, Hp, Lays, AMD, Asus and many other technology brands. He also is a Co-Founder of PRSN Media. He is providing services like Social Media Marketing, SEO, Designing, Website & App Development, PR, YouTube Advertising, PPC Campaigns, etc.

Being an inquisitive and creative kid, Sumit Mishra always tried to find a different angle of imagination, and this very trait of him has lead him to become one of the youngest and most successful in blogging and a digital entrepreneurs.

Sumit Kumar Mishta conveys his message to public that nothing is impossible, you yourself can do it and do not give up on your dreams. He also says to stay positive and stay grounded.

Adding more to it Sumit says life is all about a struggle from a Blogger to a Digital Entrepreneur, he chased his dreams daringly and achieved it. He says, “Why should I look like you, When I am looking like myself” and he also said “That to achieve your dreams taking a risk to switch your career from technology to marketing industry itself is really hard and challenging but something nover comes to you that easy, if comes easy never stay for long. Just take a sip of positiveness and always keep going.”

How to connect with Sumit Kumar Mishra?

Instagram: – Facebook: –


Nafez Husseini Shares His Mantra for Success in 2020 and Beyond

Work is worship because, when done in the right spirit, it can put one on the holy ground of self-improvement. Work, chisels, scrapes, shaves, and hard knocks character into shape. For the young entrepreneur and founder of Authority Media LLC Nafez Husseini, work is made up of diligence, persistence, and transparency. As his “secrets to success,” this holy trio helped Nafez overcome the odds and scale the evens of business.

Nafez believes that he works “harder than anyone else that I know.” It’s easy to see how. As someone who helps “individuals and companies scale their brands and drive revenue using Facebook, Instagram and Twitter”, Nafez has his hands andmind full. His expertise in setting new benchmarks in online marketing and revenue generation have made clients queue up for guidance and novelty. He says, “I don’t remember the last time whenI took a vacation. But then again, I can’t remember the last time I felt the need for one. For me, working is a non-stop thing. It’s like a ceaseless base to the rhythm of life.”

Nafez was an early starter. Or perhaps he was expected to grow up sooner when his family moved to Houston, Texas from their roots in the Middle East. The displacement proved unnerving and entrepreneurship helped him persevere. He recalls, “We moved to Houston, Texas when I was seven years old. At thirteen, I began to grow Instagram accounts to millions of followers. At sixteen I started my social marketing agency for which I was tutored by Tai Lopez. MediaHusky, my company, helped me pay my way through college.” Nafez’s will to stand his ground and take on the challenges of the new land, the new language, while exploring the diversity that this new burst of culture, shook, stalked, and schooled him with, gave him the formula to maintain a steady gait across all the difference landscapes of business.

Nafez believes honesty yields more success than deceit. Although he’s in the image-making industry as someone running a successful digital media management company, Nafez credits his success to his “need” to stay honest. “Honesty is not a virtue for me, but oxygen. When it comes to making a decision during success or crisis, I do it from the gut of my honesty. This has helped people know me for what I do and not just what I say I’ll do. It has helped people trust me. And when people trust you, they like to participate in and celebrate your success because you sure as hell do in theirs.” In short, it seems, being transparent and honest has helped Nafez strengthen his self-confidence.

Success has to be earned. For Nafez, diligence, persistence and transparency have been the tools to earn his success with grace and gratitude. With timeless virtues as his guide, Nafez’s climb has only just begun.


Digital marketers forecast activity recovery in October

COVID pandemic began more than 6 months ago. The quarantine, lockdown and similar words are now a part of our life. Apparently, it changed the industry of digital marketing, particularly in terms of the online advertisement.

Below is the summary of the report regarding online marketing and different business sectors.

Quarantine, customer demand and GDP

Apparently, there is a strong correlation between the level of restrictions and the gross domestic product value. More interesting (but not that surprising) is that the online search volume registered by Google associated to the search terms with buy intent is very similar to the graph that shows the lockdown level.

Informational keywords: growing trend

In our previous research as of March, 28 (2020) we pointed out that no significant growth of informational queries was detected. However it turned out that the search volume related to words “why” “how” and “what” started inflating in April 2020, and it is much higher then the 2019 numbers.

Recovery forecast powered with digital stats

Information from different sources shows that we are now pretty much in the linear regime of recovery. We study 4 independent sources to make an estimation about when to expect the pre-crisis levels of demand.

Online sources (for instance, the isolation and goods delivery segments of Google search) are doing the similar way:

The crossing point will probably be passed by the end of 2020.

We also take into account offline stats. Whereas the number of retail store visits seemingly shows a bit optimistic picture, the restaurant sector, on the contrary, pushes the crossing point towards the end of the year:

Moving to Online

The process of digital transformation was bolstered by the Coronavirus crisis. Though, the effect and particular details are different in each industry. One can observe a significant in every niche (but Realty).

We study all these business sectors are in the Qualified.One report.

Digital Marketing Agencies and Channels

Digitalization is a solid trend, but what are the most popular channels for the moment? There are some specialties.

Coronavirus has improved the advantage of Digital Marketing in comparison to the classic ads. The Google search volume for Ad agencies decreases, whereas that one for Digital agencies grows – even faster than previously.

The point that seems to be key factor is the period of marketing investments. In the US we see a SEO and Content Marketing domination (long-term investments). On the contrary, investing to Google Adwords and Facebook paid promotion is a short-term one.

For conclusion let’s point out that the Coronavirus pandemic is sort of a Digitalization: even those companies which didn’t use Digital channels at all now had to discover online marketing and amend strategies.

© Qualified.One Research


Kushal Kansal – A young digital marketing expert

Khushal Kansal is a young entrepreneur and digital marketing expert from Haryana,India. He started his career at a really young age of 16 years and made his name in the digital marketing industry, He’s works in a Digital Marketing Company Stalke Media and he’s working for many artists, companies and celebrities.

He considers himself a “forever student” eager to build new and up-to-date marketing strategies to aid him to flourish in the marketing industry. His hunger for knowledge and determination to turn information into action and by spotting opportunities in new and existing markets has contributed to his recent achievements.

Over the past few months Kushal Kansal has managed and developed many artists from charting their tracks on many social media platforms, helping them maximise their digital presence, over time Kushal aims to take on board artists from different countries around the world and showcase the hidden talents.

His theory for success is simple: “It’s all about making connections. Customers. Investors. Partners. Press. Build that trust. Speak their language. The little things count.”