Why is creativity so important for entrepreneurs? From the perspective of Negar Rokni, a famous Iranian entrepreneur
Why is creativity so important for entrepreneurs?
Careful observation of the entrepreneurial process shows that creative thinking must have the “skill” of an entrepreneur to create new ideas. Creativity allows the individual to create interesting processes that create many benefits for entrepreneurs.
But what exactly creates creativity in an entrepreneur’s work life is very important.
Create new ideas for competitive advantage: The whole entrepreneurial process is rooted in creating and discovering new ideas. When an entrepreneur is able to come up with a new idea, he or she wins the competition. The ability to explore different situations is just like a learned skill or a resource managed by one person. Think of new ways to develop your product and improve your business. Creativity helps you find new ways to improve an existing product or service and optimize your business. There is always an opportunity to improve a company’s results; It is the creative entrepreneur who must be able to evaluate how to do it.
Thinking is unimaginable. Creativity requires imagination to generate more vague ideas. Imagination requires a different way of thinking to cross the border between “normal” and “natural”. This enables entrepreneurs to think beyond traditional solutions, to offer something new, interesting and versatile, and at the same time to have the potential for success. Find similar patterns in different areas. Sometimes, depending on a routine or habit, the thought process is followed along the line of created processes. Creativity enables people to connect miscellaneous and unrelated topics and create successful entrepreneurial ideas. The integration of different backgrounds creates interesting intersections that bring new shadows. Most people are afraid to create different disciplines, but interesting ideas come from dealing with different fields.
An entrepreneur only follows the rules and principles and adds value to the organization and has more power for customers.
An entrepreneur tests basic ideas. The second step is to learn through experience and the third step is to implement what he has learned.
An entrepreneur has high risk-taking power and is not afraid of failure and is always interested in being tested in new companies.
The entrepreneur is not afraid of creativity and believes that creative ideas only help to invest them.
The entrepreneur considers new ideas in each area directly or indirectly related to the company.
An entrepreneur is not afraid to enter new markets beyond industry. It launches a wide range of opportunities to shape new markets.