Giovanna Silvestre: Empowering Women To Be Themselves through Yoga Wear
Giovanna Silvestre grew up in San Luis Obispo, California. She is a popular travel blogger and founder of the unique yoga wear brand Confused Girl in the City. Graduating with honors, she received her International Relations degree from University of Southern California. She went on to work in the entertainment industry for several years. Some of her accomplishments include working with director Kenneth Branagh on the Marvel film “Thor”, co-producing a short film, “The Wind in the Willows,” with Peter Jackson’s company “Weta,” and working as a post production coordinator on the ABC show, “The Mole.” Recently, she has completed a campaign with Audi in Germany. She is one of the first female influencers Audi Deutschland has worked with. As an influencer Giovanna has worked with some of the biggest global brands including T-Mobile, Vitamin Water, Coca-Cola, Target, Walmart, Skinny Cow, Skype, Match.com, Bigelow Tea, Crocs, Lindt Chocolate, Vaseline and many more.
What is Confused Girl?
Confused Girl is a movement of the modern female warrior to find her true nature. We are building the bridge between spirit and apparel. All of our designs are completely unique and every design is inspired by a different healing crystal. I create the designs by taking high resolution photos of crystals that inspire me and working with an art team to print them onto fabric. Each pair of leggings represents a different stone. The healing crystals balance yin/yang energy and cultivate courage, creativity and healing. Our leggings are 4-way stretch, breathable and made in the USA and Europe. We pride ourselves in using the best quality fabric on the market.
What traits of yours do you think most contributed to your success?
Believing in myself and being an optimist.
Do you have any advice for others looking to do what you’ve done?
Follow your gut and accept that you will have obstacles. A seed that is planted in the ground has to push through a lot of dirt to break through and become a beautiful flower.